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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Spring Summer 2025

93 products
Sold outStrong Guy - Offshoot Broken Twill SelvedgeStrong Guy - Offshoot Broken Twill Selvedge
Super Guy - Indigo SashikoSuper Guy - Indigo Sashiko
Sale price$214.00 USD
Weird Guy - Indigo SashikoWeird Guy - Indigo Sashiko
Sale price$214.00 USD
Easy Guy - Indigo SashikoEasy Guy - Indigo Sashiko
Sale price$214.00 USD
Sold outTrue Guy - Indigo SashikoTrue Guy - Indigo Sashiko
Sale price$214.00 USD
Sold outPocket Tee - Black - Indigo SashikoPocket Tee - Black - Indigo Sashiko
Kimono Shirt - Indigo SashikoKimono Shirt - Indigo Sashiko
Sale price$272.00 USD
Chore Coat - Indigo SashikoChore Coat - Indigo Sashiko
Sale price$369.00 USD
Zip Jacket - Indigo SashikoZip Jacket - Indigo Sashiko
Sale price$369.00 USD
True Guy - Forever Black SelvedgeTrue Guy - Forever Black Selvedge
Sale price$236.00 USD
Easy Guy - Forever Black SelvedgeEasy Guy - Forever Black Selvedge
Sale price$236.00 USD
Weird Guy - Forever    Black    SelvedgeWeird Guy - Forever    Black    Selvedge
Sale price$236.00 USD
Sold outSuper Guy - Forever    Black    SelvedgeSuper Guy - Forever    Black    Selvedge
Sale price$236.00 USD
Strong Guy - Forever Black SelvedgeStrong Guy - Forever Black Selvedge
Super Guy - Workforce SelvedgeSuper Guy - Workforce Selvedge
Sale price$204.00 USD
Weird Guy - Workforce SelvedgeWeird Guy - Workforce Selvedge
Sale price$204.00 USD
Easy Guy - Workforce SelvedgeEasy Guy - Workforce Selvedge
Sale price$204.00 USD
True Guy - Workforce SelvedgeTrue Guy - Workforce Selvedge
Sale price$204.00 USD
Strong Guy - Workforce SelvedgeStrong Guy - Workforce Selvedge
Sale price$204.00 USD
Chore Coat - Workforce SelvedgeChore Coat - Workforce Selvedge
Sale price$312.00 USD
Zip Jacket - Workforce   SelvedgeZip Jacket - Workforce   Selvedge
Sale price$312.00 USD
Super Guy - High Noon SelvedgeSuper Guy - High Noon Selvedge
Sale price$198.00 USD
fall/winter 2025

Denim Legends Reimagined

Our 35th season marks 17 years of denim innovation with bold new fabrics, cultural nods, and technical expertise.

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Weird Guy - High Noon SelvedgeWeird Guy - High Noon Selvedge
Sale price$198.00 USD
Easy Guy - High Noon SelvedgeEasy Guy - High Noon Selvedge
Sale price$198.00 USD
True Guy - High Noon SelvedgeTrue Guy - High Noon Selvedge
Sale price$198.00 USD
Strong Guy - High Noon SelvedgeStrong Guy - High Noon Selvedge
Sale price$198.00 USD
Super Guy - Revival Frankenstein DenimSuper Guy - Revival Frankenstein Denim
Weird Guy - Revival Frankenstein DenimWeird Guy - Revival Frankenstein Denim
Easy Guy - Revival Frankenstein DenimEasy Guy - Revival Frankenstein Denim
True Guy - Revival Frankenstein DenimTrue Guy - Revival Frankenstein Denim
Sold outDenim Jacket  - Revival Frankenstein DenimDenim Jacket  - Revival Frankenstein Denim
Super Guy - Chinese New Year - Year Of The SnakeSuper Guy - Chinese New Year - Year Of The Snake
Weird Guy - Chinese New Year - Year Of The SnakeWeird Guy - Chinese New Year - Year Of The Snake
Easy Guy - Chinese New Year - Year Of The SnakeEasy Guy - Chinese New Year - Year Of The Snake
Super Guy - Night    Sky    SelvedgeSuper Guy - Night    Sky    Selvedge
Sale price$198.00 USD
Sold outWeird Guy - Night    Sky    SelvedgeWeird Guy - Night    Sky    Selvedge
Sale price$198.00 USD

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Get inspired

Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025