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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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In Situ

8 products
In Situ - Merino Wool Scarf - RenoIn Situ - Merino Wool Scarf - Reno
Sale price$115.00 USD
Sold outIn Situ - Merino Wool Scarf - GissiIn Situ - Merino Wool Scarf - Gissi
Sold outSave 20%In Situ - Merino Wool Toque - Zissou (Red)In Situ - Merino Wool Toque - Zissou (Red)
Sale price$57.60 USD Regular price$72.00 USD
Sold outSave 20%In Situ - Merino Wool Scarf - Zissou (Red)
Sale price$92.00 USD Regular price$115.00 USD
In Situ - Merino Wool Toque - EcruIn Situ - Merino Wool Toque - Ecru
Save 20%In Situ - V2 Merino Wool Heavyweight Crewneck - Reno (Navy)In Situ - V2 Merino Wool Heavyweight Crewneck - Reno (Navy)
Sale price$229.60 USD Regular price$287.00 USD
Save 20%In Situ - V2 Merino Wool Heavyweight Crewneck - Borgiallo (Taupe)In Situ - V2 Merino Wool Heavyweight Crewneck - Borgiallo (Taupe)
Sale price$229.60 USD Regular price$287.00 USD
Sold outSave 20%In Situ - V2 Merino Wool Heavyweight Crewneck - Rovigo (Black)In Situ - V2 Merino Wool Heavyweight Crewneck - Rovigo (Black)
Sale price$229.60 USD Regular price$287.00 USD

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Get inspired

Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025