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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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True Guy

58 products
True Guy - Stretch SelvedgeTrue Guy - Stretch Selvedge
Sale price$176.00 USD
True Guy - Solid Black Selvedge | Naked & Famous DenimTrue Guy - Solid Black Selvedge
Sale price$193.00 USD
True Guy - Nightshade Stretch SelvedgeTrue Guy - Nightshade Stretch Selvedge
True Guy - Black Cobra Stretch SelvedgeTrue Guy - Black Cobra Stretch Selvedge
True Guy - Deep Indigo Stretch SelvedgeTrue Guy - Deep Indigo Stretch Selvedge
True Guy - Indigo SelvedgeTrue Guy - Indigo Selvedge
Sale price$155.00 USD
Save 20%True Guy - Deep Sea SelvedgeTrue Guy - Deep Sea Selvedge
Sale price$172.80 USD Regular price$216.00 USD
Save 20%True Guy - Deadstock Real Gold SelvedgeTrue Guy - Deadstock Real Gold Selvedge
Sale price$199.20 USD Regular price$249.00 USD
True Guy - Love   &   Peace   SelvedgeTrue Guy - Love   &   Peace   Selvedge
Sale price$178.00 USD
Sold outTrue Guy - Elvira - Mistress Of The Dark SelvedgeTrue Guy - Elvira - Mistress Of The Dark Selvedge
True Guy - Black Power StretchTrue Guy - Black Power Stretch
Sale price$167.00 USD
True Guy - Duck Canvas SelvedgeTrue Guy - Duck Canvas Selvedge
Sale price$176.00 USD
Sold outTrue Guy - All Natural Ecru Foxfibre® SelvedgeTrue Guy - All Natural Ecru Foxfibre® Selvedge
True Guy - Revival Frankenstein DenimTrue Guy - Revival Frankenstein Denim
True Guy - Left Hand Twill SelvedgeTrue Guy - Left   Hand   Twill   Selvedge
Save 20%True Guy - Tenfold SelvedgeTrue Guy - Tenfold Selvedge
Sale price$150.40 USD Regular price$188.00 USD
True Guy - Army Green Duck SelvedgeTrue Guy - Army Green Duck Selvedge
Sold outSave 20%True Guy - All Natural Foxfibre® SelvedgeTrue Guy - All Natural Foxfibre® Selvedge
Sale price$212.00 USD Regular price$265.00 USD
True Guy - Natural Indigo SelvedgeTrue Guy - Natural Indigo Selvedge
Sale price$176.00 USD
True Guy - 11oz Stretch SelvedgeTrue Guy - 11oz Stretch Selvedge
Sale price$190.00 USD
True Guy - Indigo / Indigo Stretch SelvedgeTrue Guy - Indigo / Indigo Stretch Selvedge
True Guy - Dirty Fade SelvedgeTrue Guy - Dirty Fade Selvedge
Sale price$176.00 USD
fall/winter 2025

Denim Legends Reimagined

Our 35th season marks 17 years of denim innovation with bold new fabrics, cultural nods, and technical expertise.

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Save 20%True Guy - Blue Comfort Stretch SelvedgeTrue Guy - Blue Comfort Stretch Selvedge
Sale price$182.40 USD Regular price$228.00 USD
True Guy   -   Forbidden Fruit SelvedgeTrue Guy   -   Forbidden Fruit Selvedge
Save 20%True Guy - Blue Wave Selvedge | Naked & Famous DenimTrue Guy - Blue Wave Selvedge | Naked & Famous Denim
Sale price$153.60 USD Regular price$192.00 USD
True Guy - High Noon SelvedgeTrue Guy - High Noon Selvedge
Sale price$198.00 USD
Save 20%True Guy - Forever Blue SelvedgeTrue Guy - Forever Blue Selvedge
Sale price$167.20 USD Regular price$209.00 USD
True Guy - Workforce SelvedgeTrue Guy - Workforce Selvedge
Sale price$204.00 USD
Sold outTrue Guy - MIJ12 - Aomidori SelvedgeTrue Guy - MIJ12 - Aomidori Selvedge
Sold outTrue Guy - MIJ13 - Okayama Spirit KuroTrue Guy - MIJ13 - Okayama Spirit Kuro
Sold outTrue Guy - Indigo SashikoTrue Guy - Indigo Sashiko
Sale price$214.00 USD
True Guy - Forever Black SelvedgeTrue Guy - Forever Black Selvedge
Sale price$236.00 USD
True Guy - Left Hand Twill SelvedgeTrue Guy - Left Hand Twill Selvedge - 36" Long Inseam
Sold outTrue Guy - Sakura Slub SelvedgeTrue Guy - Sakura Slub Selvedge
Sale price$204.00 USD
Sold outTrue Guy - MIJ10 - Okayama SpritTrue Guy - MIJ10 - Okayama Sprit
Sale price$315.00 USD
True Guy - Solid Black Selvedge | Naked & Famous DenimTrue Guy - Solid Black Selvedge - 36" Long Inseam

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Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025