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Naked & Famous DenimNaked & Famous Denim

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News
New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

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Fall / winter 2026
Black Sugiaya

Coming Thursday September 10 at 11am ET.

Up to 40% OFF SELECT STYLES

A pair of folded black denim jeans with a paper brand label on the back pocket, arranged on a textured gray surface surrounded by dark fabric pieces. The label reads 'Mats & More Co' and 'Made in Japan'.
Made in japan
MIJ18 – Mezuki Selvedge

Available now

Made in japan

MIJ19 - Amaterasu Selvedge

Now Available

Core Essentials
Left Hand Twill Selvedge

Known for its remarkable comfort and fade potential.

SUPER

WEIRD

GROOVY

Strong

BESTIE

Every fit has its own cut and character. Explore the guide to find what works for you.

FIND YOUR FIT

Fall / Winter 2026

Discover FW26

Explore the collection

Latest from our blog

New Selvedge Denim Dad Hats, Made in Canada

New Selvedge Denim Dad Hats, Made in Canada

The classic dad hat gets the Naked & Famous Denim treatment. Our new low-profile, five-panel caps are made in Canada from 11.6oz Japanese selvedge denim and designed for an easy, everyday fit. Each hat has an unstructured crown, a selvedge denim back clip, and brass hardware. Tone-o...

Read the blog

We made the World's Heaviest Denim Jeans.

We made the World's Heaviest Denim Jeans.

BEFORE/AFTER

Wear. Fade. Repeat.

A brand new pair of Weird Guy in Natural Indigo Selvedge stands on the left; on the right, the same jeans after months of wear. These fades aren’t pre-made in a factory, they’re the result of daily life. Each pair develops its own whiskers, honeycombs, and shades, becoming a reflection of its owner.

Discover Raw Denim

Before

After

Use the left and right arrow keys to navigate between before and after photos.

SELECTED FADES

The Dirty Fade Selvedge is a rope-dyed Japanese selvedge denim  that fades from deep indigo to warm brown, creating a unique aged look revealing dusty brown undertones as it fades.

SELECTED FADES

The Frankenstein Denim is a Japanese selvedge woven in alternating left- and right-hand twill, twisting with wear to create wild texture and fades.

SELECTED FADES

The Black Cobra Stretch Selvedge is a Japanese selvedge denim with black warp and weft, fading from pitch black to smoky grey with wear.

SELECTED FADES

The Elephant 13 – Red Core is a Japanese selvedge that fades from deep indigo to reveal a bold red core, offering a heavyweight denim with a striking twist.

SELECTED FADES

The Left Hand Twill Selvedge is a Japanese denim with an “S” twill weave that softens with wear, fading in vertical streaks to create that vintage, broken‑in look. 

COMPLIMENTARY SERVICES

Free CHain Stich Hemming

Union Special 43200G

Free chain stitch hemming on all denim. Add your inseam length to Special Instructions at checkout. See our customization guide for details.

FORM & FUNCTION

MADE IN CANADA, OUR ACCESSORIES COMBINE FUNCTIONAL DESIGN WITH DURABLE QUALITY, CRAFTED FOR DAILY USE AND BUILT TO LAST.

Naked & Famous Denim Accessories

Higonokami Pocket Knives

Since 1894, the Higonokami has been Japan’s iconic pocket knife. Now, Naked & Famous Denim brings you exclusive editions of this enduring classic.

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Veg Tan Thick Leather Belt

Made in Canada from 1.5” full grain natural tan bovine leather, our super thick vegetable-tanned belt is built to last, developing a deep brown patina over time and finished with a heavy duty brushed buckle and teardrop notches for years of wear.

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about us

We’re not a normal denim company. We create wild fabrics no one asks for—but everyone talks about. Made in Canada.

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