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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Fall / Winter 2025

OUR 35TH SEASON CELEBRATES 17 YEARS OF DENIM INNOVATION WITH BOLD NEW FABRICS, PLAYFUL CULTURAL REFERENCES, AND TECHNICAL MASTERY. FROM JAPANESE MONSTER-INSPIRED SELVEDGE TO HERITAGE COTTON REVIVALS AND COZY BRUSHED TEXTURES, THIS COLLECTION BLENDS RAW AUTHENTICITY WITH FEARLESS CREATIVITY.

102 products

Sold outWeird Guy - 1954 Godzilla Selvedge - BlackWeird Guy - 1954 Godzilla Selvedge - Black
Sold outTrue  Guy - 1954 Godzilla Selvedge - BlackTrue  Guy - 1954 Godzilla Selvedge - Black
Weird Guy - Iceberg SelvedgeWeird Guy - Iceberg Selvedge
Sale price$169.00 USD
True Guy - Sea Island Selvedge - IndigoTrue Guy - Sea Island Selvedge - Indigo
Weird Guy - Sea Island Selvedge - IndigoWeird Guy - Sea Island Selvedge - Indigo
True Guy - Max Brush Selvedge - IndigoTrue Guy - Max Brush Selvedge - Indigo
Sold outStrong Guy - 1954 Godzilla Selvedge - BlackStrong Guy - 1954 Godzilla Selvedge - Black
Weird Guy - Max Brush Selvedge - IndigoWeird Guy - Max Brush Selvedge - Indigo
True Guy - Iceberg SelvedgePerson wearing white pants and black sneakers on a light gray background
Sale price$169.00 USD
True Guy - Kawataro Selvedge - IndigoTrue Guy - Kawataro Selvedge - Indigo
Weird Guy - Kawataro Selvedge - IndigoWeird Guy - Kawataro Selvedge - Indigo
Super Guy - Iceberg SelvedgeSuper Guy - Iceberg Selvedge
Sale price$169.00 USD
Sold outEasy Guy - 1954 Godzilla Selvedge - BlackEasy Guy - 1954 Godzilla Selvedge - Black
Strong Guy - Sea Island Selvedge - IndigoStrong Guy - Sea Island Selvedge - Indigo
True Guy - Coffee Dye Selvedge - IndigoTrue  Guy - Coffee Dye Selvedge - Indigo
Easy Guy - Max Brush Selvedge - IndigoEasy Guy - Max Brush Selvedge - Indigo
Weird Guy - Coffee Dye Selvedge - IndigoWeird Guy - Coffee Dye Selvedge - Indigo
Strong Guy - Iceberg SelvedgeStrong Guy - Iceberg Selvedge
Sale price$169.00 USD
Strong Guy - Coffee Dye Selvedge - IndigoStrong Guy - Coffee Dye Selvedge - Indigo
Easy Guy - Coffee Dye Selvedge - Indigo
Easy Guy - Coffee Dye Selvedge - Indigo
Sold outSuper Guy - 1954 Godzilla Selvedge - BlackSuper Guy - 1954 Godzilla Selvedge - Black
Easy Guy - Sea Island Selvedge - IndigoEasy Guy - Sea Island Selvedge - Indigo
Sold outChore Coat  - Max Brush Selvedge - IndigoChore Coat  - Max Brush Selvedge - Indigo
Pleated Trouser - 10oz Rinsed Denim - IndigoPleated Trouser - 10oz Rinsed Denim - Indigo
Weird  Guy - Gateway Selvedge - IndigoWeird  Guy - Gateway Selvedge - Indigo
Easy Guy - Iceberg SelvedgeEasy Guy - Iceberg Selvedge
Sale price$169.00 USD
True  Guy - Gateway Selvedge - IndigoTrue  Guy - Gateway Selvedge - Indigo
Easy Guy - Kawataro Selvedge - IndigoEasy Guy - Kawataro Selvedge - Indigo
Sold outTrue Shirt - Printed - Autumn - NavyTrue Shirt - Printed - Autumn - Navy
Super Guy - Gateway Selvedge - IndigoSuper Guy - Gateway Selvedge - Indigo
True Shirt - Printed - Autumn - CreamTrue Shirt - Printed - Autumn - Cream
Easy  Guy - Gateway Selvedge - IndigoEasy  Guy - Gateway Selvedge - Indigo
Chore Coat - Iceberg SelvedgeChore Coat - Iceberg Selvedge
Sale price$235.00 USD
Super Guy - Sea Island Selvedge - IndigoSuper Guy - Sea Island Selvedge - Indigo
Denim Jacket  - Kawataro Selvedge - IndigoDenim Jacket  - Kawataro Selvedge - Indigo
Super Guy - Coffee Dye Selvedge - IndigoSuper Guy - Coffee Dye Selvedge - Indigo
Super Guy - Max Brush Selvedge - IndigoSuper Guy - Max Brush Selvedge - Indigo
Super Guy - Kawataro Selvedge - IndigoSuper Guy - Kawataro Selvedge - Indigo
True Shirt - Soft Brushed Faded Flannel - Faded BlueTrue Shirt - Soft Brushed Faded Flannel - Faded Blue
True Shirt - Black Lightweight Denim - BlackTrue Shirt - Black Lightweight Denim - Black
Coming Soon True Guy - Texas Chainsaw Massacre "Leather Face" Selvedge - Indigo
Coming Soon True Guy - Texas Chainsaw Massacre "Leather Face" Selvedge - Indigo
Coming Soon True Guy - Texas Chainsaw Massacre "Leather Face" Selvedge - Indigo
Coming Soon True Guy - Texas Chainsaw Massacre "Leather Face" Selvedge - Indigo
Coming Soon True Guy - Texas Chainsaw Massacre "Leather Face" Selvedge - Indigo

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Fall Classics

Flannel Season

Crafted from 7oz Japanese flannel fabric, our big slub flannel shirts are perfect for year-round wear.

True Shirt - Slub Yarn Flannel - GreenTrue Shirt - Slub Yarn Flannel - Green
Coming Soon True Shirt - Slub Yarn Flannel - NavyTrue Shirt - Slub Yarn Flannel - Navy
Save 20%Easy Shirt - Big Slub Check Flannel - Pale BlueEasy Shirt - Big Slub Check Flannel - Pale Blue
Sale price$191.20 USD Regular price$239.00 USD
True Shirt - Soft Brushed Faded Flannel - Faded BlueTrue Shirt - Soft Brushed Faded Flannel - Faded Blue
True Shirt - Slub Yarn Flannel - GreenTrue Shirt - Slub Yarn Flannel - Green
Coming Soon True Shirt - Slub Yarn Flannel - NavyTrue Shirt - Slub Yarn Flannel - Navy
Save 20%Easy Shirt - Big Slub Check Flannel - Pale BlueEasy Shirt - Big Slub Check Flannel - Pale Blue
Sale price$191.20 USD Regular price$239.00 USD
True Shirt - Soft Brushed Faded Flannel - Faded BlueTrue Shirt - Soft Brushed Faded Flannel - Faded Blue