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Naked & Famous × Blue Owl Collaboration

Double Capsule Release

For our last collaboration, we took our classic 13.75oz Left Hand Twill Selvedge and reworked it with slubby yarns, giving one of our most popular fabrics a completely different texture and character. After seeing how well it was received, we decided to revisit the idea, this time in black.

Read the blog

True Guy MIJ19 - Amaterasu Selvedge

MADE IN CANADA
SKU 101144821-BLU-30
PRICE
$288.00 USD
Size Comparison
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Size: 30
In stock

The MIJ19 Amaterasu Selvedge takes its name from Amaterasu, the sun goddess of Shinto mythology and the mythical ancestor of the Japanese Imperial Family. Her name, 天照 (Amaterasu), reflects both her identity and her role. Ama (天) means “heaven,” while terasu (照) means “to shine” or “to illuminate.” Together, they describe her divine duty to illuminate the heavens and bring light to the world. Amaterasu is revered as the highest-ranking kami in the Shinto pantheon, standing above the countless deities often referred to as the “eight million gods.”

Just as Amaterasu’s light illuminates the heavens, this fabric is defined by brightness and warmth. Woven in Japan from 11.5oz selvedge denim, the warp yarns are rope dyed with natural indigo, creating a soft, luminous shade of blue. The rope-dyeing process leaves the core of each warp yarn white, allowing the denim to develop a classic range of blue-to-white fades with wear.

A beige weft gives the reverse side of the fabric a warm, golden tone. Where the indigo warp wears through from abrasion, fraying, or rips, the beige yarns beneath may peek through, creating unexpected flashes of warmth against the fading blue.

To preserve the denim’s hairy surface, rough texture, and unsanforized character, the fabric undergoes a Tempi treatment in Japan. This process removes the fabric’s residual shrinkage while maintaining its raw texture and structural integrity. It takes the guesswork out of sizing while keeping the denim true to its original feel.

The MIJ19 is detailed with a sheepskin leather patch embossed with the Flower of Carnage logo, a micro busted outseam, 100% iron buttons, 100% copper rivets, hidden back-pocket rivets, a peekaboo selvedge coin pocket, selvedge button fly construction, raised belt loops, and signature maple leaf embroidery on the right back pocket. The iron and copper hardware will develop a natural patina with wear, complementing the evolving character of the denim. Made in Japan.

True Guy is a relaxed straight fit with a high rise. Comfortable through the seat, hips, and thighs, it has a straight leg from thigh to hem. 

  • 11.5oz natural indigo x beige Japanese selvedge denim
  • Tempi-treated
  • Beige, light pink, and beige selvedge edge
  • Sheepskin leather patch with embossed "Flower of Carnage" logo
  • Iron buttons
  • Copper rivets
  • Hidden back pocket rivets
  • Peekaboo selvedge coin pocket
  • Selvedge Button fly
  • Raised belt loops
  • Maple leaf embroidery
  • Made in Japan
Free Chain Stitch Hemming

Free with denim purchased in-store or online from Naked & Famous Denim. Hemming is done using our vintage Union Special 43200G chain stitch hemming machine.

Customize Your Leather Patch

Personalize your jeans with a custom leather patch. Add your preferred patch to your order and include any sewing preferences in your order notes.

Browse leather patch options here: Custom Leather Patch Options.

Final Sale

Garments that have been hemmed or customized with a leather patch are final sale and cannot be returned or exchanged. Please confirm your sizing and desired inseam length before placing your order. Hemming and customization services add 7–14 business days to your order processing time.

* Due to limited summer staffing while our hemming specialist takes a well-deserved vacation, hemming may currently take up to 24 business days in total.

Learn More →

Shipping & Returns

We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.

  • Canada: $10
  • United States: $10 ($25 for APO, FPO, or DPO addresses)
  • Rest of the world: $25

Returns

  • We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.

If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.

Merchandise returned without prior approval will not be accepted. See our full Return Policy here.

Canadian-made goods ship duty and tariff free to the USA.

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True Guy - MIJ19 - Amaterasu Selvedge by Naked & Famous Denim
True Guy - MIJ19 - Amaterasu Selvedge30 Sale price$288.00 USD

Frequently asked questions

Looking for a quick answer?
Our frequently asked questions are regularly updated for our most common customer queries.

Visit FAQ
How should I wash these jeans?

For most Naked & Famous Denim jeans, turn them inside out, fasten the fly, wash separately in cold water with a small amount of mild detergent, then hang or lay flat to dry. The care label and product-specific instructions take priority, especially for unsanforized or specialty fabrics. Read the complete raw denim washing guide.

Do you ship worldwide?

Yes, we ship worldwide!

  • Canada: CAN$ 7
  • United-States: US$ 10
  • Rest of world: US$ 25

*Note: we cannot ship to Russia at this time.

Some international destinations, including parts of the Middle East, may experience temporary shipping limitations due to carrier disruptions. Orders to these regions may be reviewed prior to fulfillment. If shipping is not feasible, the order may be canceled and refunded. Our team will contact you if necessary.

APO/FPO/DPO delivery is currently unavailable

How long will it take to receive my order?

We strive to offer the best and fastest possible service and dispatch orders within 72 hours (excluding weekends and holidays). An email with tracking information will be sent once the order has been dispatched.

*Alterations such has hemming may delay shipments by about 10 business days.

*Some delays may be experienced during sales and public holidays.

What is the best size/fit for me?

Compare your measurements with the size chart on each product page (right above the size selector).

Still need help?
Read our guide on how we measure our tops and bottoms here.Visit our Fit Guide for detailed breakdowns of each cut.