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News
New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

True Guy - Black Cobra Stretch Selvedge

Sale price$193.00 USD
Size: 28

Max is 6ft 2" and wears size 32.

Only 1 unit left
Size Comparison
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The Black Cobra Stretch Selvedge is a 12oz Japanese selvedge denim with a black warp and a black weft to create a pitch-black denim, the only flash of color comes from the red line selvedge ID. The standard weight fabric can be worn year-round, and the touch of stretch offers comfort and flexibility without compromising durability. Cut, sewn, built in Canada with black stitching, a black full grain leather patch, and mil-spec non-reflective black metal buttons and rivets. The Weird Guy is a standard tapered fit with a medium rise, a comfortable top block, and a taper from knee to hem.

True Guy is a relaxed straight fit with a high rise. Comfortable through the seat, hips, and thighs, it has a straight leg from thigh to hem.

Explore the fit guide

Size & fit

  • High Rise
  • Max is 6ft 2" and wears size 32.

See measurements for every size in the size chart.

Fabric & details

The Black Cobra Stretch Selvedge is a 12oz Japanese selvedge denim with a black warp and a black weft to create a pitch-black denim, the only flash of color comes from the red line selvedge ID. The standard weight fabric can be worn year-round, and the touch of stretch offers comfort and flexibility without compromising durability. Cut, sewn, built in Canada with black stitching, a black full grain leather patch, and mil-spec non-reflective black metal buttons and rivets. The Weird Guy is a standard tapered fit with a medium rise, a comfortable top block, and a taper from knee to hem.

  • 12oz Japanese Stretch Selvedge Denim
  • 98% Cotton / 2% Polyurethane
  • SKU: 101904021
  • Button Fly
  • Made in Canada

Shipping & returns

Shipping

We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.

  • Canada: $10
  • United States: $10 ($25 for APO, FPO, or DPO addresses)
  • Rest of the world: $25

Returns

  • We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.

If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.

Merchandise returned without prior approval will not be accepted. See our full Return Policy here. 

Canadian-made goods ship duty and tariff free to the USA.

Hemming & customization
Free Chain Stitch Hemming

Free with denim purchased in-store or online from Naked & Famous Denim. Hemming is done using our vintage Union Special 43200G chain stitch hemming machine.

Customize Your Leather Patch

Personalize your jeans with a custom leather patch. Add your preferred patch to your order and include any sewing preferences in your order notes.

Browse leather patch options here: Custom Leather Patch Options.

Final Sale

Garments that have been hemmed or customized with a leather patch are final sale and cannot be returned or exchanged. Please confirm your sizing and desired inseam length before placing your order. Hemming and customization services add 7–14 business days to your order processing time.

* Due to limited summer staffing while our hemming specialist takes a well-deserved vacation, hemming may currently take up to 24 business days in total.

Learn More →

Size chart

True Guy - Black Cobra Stretch Selvedge

Details

  • 12oz Japanese Stretch Selvedge Denim
  • 98% Cotton / 2% Polyurethane
  • SKU: 101904021
  • Button Fly
  • Made in Canada
Shop all True Guy
  • 5 stars: 9 (82%)
  • 4 stars: 2 (18%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
G
Gavin S.

Great jeans.

C
Caleb

Came out great, looking forward to wearing them in

C
Caleb

Came out great, looking forward to wearing them in

J
JOSE

The fit is great! The jeans look amazing!

J
JOSE

The fit is great! The jeans look amazing!

C
CESAR O.

Black.

Not charcoal. Not faded black. Not some desperate imitation of darkness.

Black. I have always believed that true elegance requires restraint. The ability to remove everything unnecessary until only the essential remains.

The True Black Cobra Selvedge understands this. There is something almost unsettling about them. The denim absorbs light rather than reflecting it, turning an ordinary pair of jeans into something strangely hypnotic. You look at them and expect to find a flaw, a distraction, some evidence that the illusion is incomplete.

There is none. I just found myself staring. Ridiculous, really. They are only jeans.

And yet I began noticing things I had no business noticing. The grain of the fabric. The severity of the silhouette. The way the black seems deeper at certain angles, as though the denim contains its own absence of light.

Most black jeans eventually surrender. They fade. They reveal themselves. But these? These seem to conceal themselves even as they age.

Perhaps that is what captivated me most. The promise that beneath this immaculate darkness lies another pair of jeans waiting to emerge, created not by a designer, but by time, friction, and obsession.

I have tasted extraordinary things in my life. Rare dishes. Perfect ingredients. Creations that required years of discipline to master.

But occasionally, perfection appears where you least expect it. Tonight, it appeared in black denim.

And I confess something I rarely confess: I wanted to see them again. I wanted to touch the fabric. I wanted to wear them. I wanted to see what the darkness would become.

How embracing. How magnificent.

C
Caio F.

Excellent customer support and product quality

T
Todd Holland

Love the warp on this denim!

T
TJ

Love the warp on this denim!

E
Edgar

Larger than expected but they fit fine with a belt great quality jeans

E
Edgar

Larger than expected but they fit fine with a belt great quality jeans