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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Black Friday Capsule Collection

13 products
Save 20%Weird Guy - Prototype SelvedgeWeird Guy - Prototype Selvedge
Sale price$180.00 USD Regular price$225.00 USD
Save 20%Weird Guy - Deadstock Real Gold SelvedgeWeird Guy - Deadstock Real Gold Selvedge
Sale price$199.20 USD Regular price$249.00 USD
Save 20%Weird Guy - Tenfold SelvedgeWeird Guy - Tenfold Selvedge
Sale price$150.40 USD Regular price$188.00 USD
Save 20%True Guy - Deadstock Real Gold SelvedgeTrue Guy - Deadstock Real Gold Selvedge
Sale price$199.20 USD Regular price$249.00 USD
Save 20%True Guy - Tenfold SelvedgeTrue Guy - Tenfold Selvedge
Sale price$150.40 USD Regular price$188.00 USD
Save 20%Super Guy - Prototype SelvedgeSuper Guy - Prototype Selvedge
Sale price$180.00 USD Regular price$225.00 USD
Save 20%Easy Guy - Tenfold SelvedgeEasy Guy - Tenfold Selvedge
Sale price$150.40 USD Regular price$188.00 USD
Save 20%Easy Guy - Deadstock Real Gold SelvedgeEasy Guy - Deadstock Real Gold Selvedge
Sale price$199.20 USD Regular price$249.00 USD
Save 20%Easy Guy - Prototype SelvedgeEasy Guy - Prototype Selvedge
Sale price$180.00 USD Regular price$225.00 USD
Save 20%Chore Coat - Prototype SelvedgeChore Coat - Prototype Selvedge
Sale price$237.60 USD Regular price$297.00 USD
Save 20%Chore Coat - 10 Fold SelvedgeChore Coat - 10 Fold Selvedge
Sale price$230.40 USD Regular price$288.00 USD
Save 20%Super Guy - Tenfold SelvedgeSuper Guy - Tenfold Selvedge
Sale price$150.40 USD Regular price$188.00 USD
Save 20%Super Guy - Deadstock Real Gold SelvedgeSuper Guy - Deadstock Real Gold Selvedge
Sale price$199.20 USD Regular price$249.00 USD

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Get inspired

Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025