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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Men's

Shop men's apparel and jeans crafted from premium raw Japanese denim. Timeless fits with modern character.

374 products

Denim Jacket - Love & Peace SelvedgeDenim Jacket - Love & Peace Selvedge
Zip Jacket - Workforce   SelvedgeZip Jacket - Workforce   Selvedge
Sale price$312.00 USD
Zip Jacket - Fern CamoZip Jacket - Fern Camo
Sale price$254.00 USD
Zip Jacket - All Natural Ecru Foxfibre® SelvedgeZip Jacket - All Natural Ecru Foxfibre® Selvedge
Zip Jacket - Indigo SashikoZip Jacket - Indigo Sashiko
Sale price$369.00 USD
Kimono Shirt - Indigo SashikoKimono Shirt - Indigo Sashiko
Sale price$272.00 USD
Easy Shirt - Double Weave Slub Gauze - SandEasy Shirt - Double Weave Slub Gauze - Sand
Easy Shirt - Double Weave Slub Gauze- WhiteEasy Shirt - Double Weave Slub Gauze- White
Aloha Shirt - Waikiki Waves - BlackAloha Shirt - Waikiki Waves - Black
Aloha Shirt  -  Waikiki  Waves  -  GreenAloha Shirt  -  Waikiki  Waves  -  Green
Aloha Shirt - Dobby Patchwork - Pale BlueAloha Shirt - Dobby Patchwork - Pale Blue
Aloha Shirt -  Skeletons  -  Pale  BlueAloha Shirt -  Skeletons  -  Pale  Blue
Aloha Shirt - Skeletons - Dark GreyAloha Shirt - Skeletons - Dark Grey
Work Shirt - 10oz Rinsed DenimWork Shirt - 10oz Rinsed Denim
Sale price$209.00 USD
Easy Shirt - 10oz Rinsed DenimEasy Shirt - 10oz Rinsed Denim
Sale price$175.00 USD
Easy Shirt - Hemp Blend Check - BlackEasy Shirt - Hemp Blend Check - Black
Easy Shirt - Hemp Blend Check - SandEasy Shirt - Hemp Blend Check - Sand
Super Guy - Chinese New Year - Year Of The SnakeSuper Guy - Chinese New Year - Year Of The Snake
True Guy - Workforce SelvedgeTrue Guy - Workforce Selvedge
Sale price$204.00 USD
Strong Guy - Workforce SelvedgeStrong Guy - Workforce Selvedge
Sale price$204.00 USD
Easy Guy - Workforce SelvedgeEasy Guy - Workforce Selvedge
Sale price$204.00 USD
Weird Guy - Workforce SelvedgeWeird Guy - Workforce Selvedge
Sale price$204.00 USD
Super Guy - Workforce SelvedgeSuper Guy - Workforce Selvedge
Sale price$204.00 USD
Weird Guy - Sakura Slub SelvedgeWeird Guy - Sakura Slub Selvedge
Sale price$204.00 USD
Super Guy - Sakura Slub SelvedgeSuper Guy - Sakura Slub Selvedge
Sale price$204.00 USD
True Guy - Forever Black SelvedgeTrue Guy - Forever Black Selvedge
Sale price$236.00 USD
Easy Guy - Forever Black SelvedgeEasy Guy - Forever Black Selvedge
Sale price$236.00 USD
Weird Guy - Forever    Black    SelvedgeWeird Guy - Forever    Black    Selvedge
Sale price$236.00 USD
True Guy - Revival Frankenstein DenimTrue Guy - Revival Frankenstein Denim
Easy Guy - Revival Frankenstein DenimEasy Guy - Revival Frankenstein Denim
Weird Guy - Revival Frankenstein DenimWeird Guy - Revival Frankenstein Denim
Super Guy - Revival Frankenstein DenimSuper Guy - Revival Frankenstein Denim
True Guy - Love   &   Peace   SelvedgeTrue Guy - Love   &   Peace   Selvedge
Sale price$178.00 USD
Easy Guy - Love & Peace SelvedgeEasy Guy - Love & Peace Selvedge
Sale price$178.00 USD
Weird Guy - Love   &   Peace   SelvedgeWeird Guy - Love   &   Peace   Selvedge
Sale price$178.00 USD
Super Guy - Love & Peace SelvedgeSuper Guy - Love & Peace Selvedge
Sale price$178.00 USD

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Get inspired

Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025