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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Real Gold Selvedge

Real Gold Selvedge
Feb 6, 2020

Real Gold Selvedge - Folded Flat

The link between denim and gold go back to the time of the California gold rush when jeans first became popularized. So why not put them together.

Real Gold Selvedge - Selvedge ID

The Real Gold Selvedge is a Japanese selvedge denim made with a real 18k gold selvedge ID.

Real Gold Selvedge - Hardware

But we didn’t stop there, even our hardware got a gold make over. Our proprietary buttons and rivets have been plated with 24k gold,

Real Gold Selvedge - Button

our classic tragic blond natural veg tanned leather patch received a gold foil embossing, and the jeans pocket bags are printed with golden cherry blossoms.

Real Gold Selvedge - Leather Patch

The denim itself is a classic 12.5oz denim woven from short-slub yarns giving vintage-feeling irregularities to the grain of the fabric. There is beauty in contrasts, and while the 18k gold selvedge will stay gold, the indigo will chip and fade with time and wear.  

 

Available Friday February 7th 2020