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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Friendship Denim

Friendship Denim
Feb 6, 2020

The classic denim aesthetic is indigo outer warp yarns and white inner weft yarns. But we’re not ones to limit ourselves to that.

Friendship Denim - Pocket Flasher

We’ve dyed a lot of wefts over the years. Just this season, we have denim with pink wefts, green wefts, and brown wefts. All of which offer a different undertone to the indigo.

Rainbow Denim - Coin Pocket & Fly

But the Friendship Denim is different.

Friendship Denim - Close Up

The weft is dyed in thick stripes of alternating rainbow colors: red, orange, yellow, green, blue, and violet. But what’s most striking is how most dyed wefts just tint the indigo, but these colors shine through the face of the fabric with incredible vibrancy.

Friendship Denim - Leather Patch

If you find that too subtle - you can always flip the cuff. 

Friendship Denim - Cuff

 Available Friday February 7th 2020

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