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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Natural Seed Denim

Natural Seed Denim
Feb 19, 2021

The Natural Seed Denim is an ecru denim made from undyed unbleached cotton yarns.  Essentially what your jeans would look like if they were never dyed.  Take a closer look and you’ll notice brown flecks throughout the fabric, these are the remnants of the cotton seed, often called the trash.  But we think it’s cool so we leave them in, it gives the fabric a earthy natural tone that we love.  This lightweight 10oz denim is made in Japan and is combined with 2% stretch for added comfort. Light colored denim like the Natural Seed Denim can be worn throughout the summer months, and we even recommend wearing them past labour day.  Unlike indigo jeans these jeans won’t fade, however they will patina as they gather up dirt and debris from your day-to-day wear.

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