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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Indigo Tradition Canvas

Indigo Tradition Canvas
Mar 12, 2020

Indigo Tradition Canvas - Folded Flat

The Indigo Tradition Canvas is a tribute to traditional Japanese indigo dye methods.  This plain weave duck canvas is rope dyed on both warp and weft sides to produce a rich, dark indigo hue. 

Indigo Tradition Canvas - Leather Patch

During the rope dye process, the yarns are dipped into indigo vats repeatedly, never sitting in the dye long enough to permeate the core of the yarn.  The resulting yarn has layer upon layer of indigo dye built up, and over time these layers recede to reveal a vivid spectrum of indigo. 

Indigo Tradition Canvas - Hardware

To highlight this from the start the garment has been rinse washed, giving the fabric added texture and uncovering indigo tones from within the yarn.

Indigo Tradition Canvas - Cuff

Available Friday March 13th 2020