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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Hanami Selvedge

Hanami Selvedge
Mar 5, 2020

Hanami Selvedge - Folded Flat

Hanami literally means ‘flower viewing’ in Japanese, but that doesn’t begin to cover it. Hanami is the tradition of observing the bloom of cherry blossoms every spring to welcome the new season and to celebrate the fleeting beauty of the blossoms that last only a week or two as a representation of seeing beauty in the ever-changing natural world.  

Hanami Selvedge - Coin Pocket

Its transience is also one of raw denim’s most beautiful characteristics. A rigid pair of jeans dark dark indigo in color, folds crisply, moves stiffly with every step you take, but then the fabric relents and softens, stretches to accommodate your form, the indigo dye chipping off first to reveal electric medium blues and then the white undyed yarn as the denim becomes yours, a dynamic companion and a reflection of how you’ve lived over the life cycle of the jeans.  

Hanami Selvedge - Selvedge ID

The Hanami Selvedge weaves cherry blossoms into the fabric as a representation of this wonderful tradition of finding beauty in what passes. There are falling cherry petals woven into the selvedge ID, and the weft of the fabric is dyed a light pink – the color of the blossoms themselves.  

Hanami Selvedge - Leather Patch

 

Available Friday March 6th 2020