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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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New Rainbow Core Selvedge

The New Rainbow Core Selvedge is a 12.5oz Japanese selvedge denim that will fade to rainbow colors! The secret is in the dye method, traditionally rope dyed denim utilizes white cotton yarns which are repeatedly dipped in indigo such that the indigo dyes only coat the outermost layers of the cotton yarn. This leaves the center of the cotton yarn white. With wear and tear the indigo fades away and the white center core of the yarn is revealed. This is why your jeans fade from blue to white. The Rainbow Core denim is created by first dying yarns with permanent reactive dyes in all the colors of the rainbow. Then these colored yarns are rope dyed and coated with indigo, creating a yarn that is colored in the center with layers of indigo on top. As you wear the jeans the indigo will start to fade away and reveal their bright rainbow-colored center core. Cut, sewn, built in Canada with contrast stitching, a brown raging bull leather patch, along with silver metallic buttons and rivets.

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Get inspired

Our 35th season celebrates 17 years of denim innovation with bold new fabrics, playful cultural references, and technical mastery. From Japanese monster-inspired selvedge to heritage cotton revivals and cozy brushed textures, this collection blends raw authenticity with fearless creativity.

View Fall/Winter 2025