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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Yahan Power Stretch

Yahan Power Stretch
Sep 1, 2021

Ultimate comfort meets raw Japanese rope-dyed denim in the Yahan Power Stretch. The 96% cotton, 4% stretch fabric will be comfortable from the first wear but will still grow more comfortable with time. The Yahan Power Stretch looks like black denim because it is – at first. The warp yarns are rope-dyed in indigo, then dipped in a black dye, so the denim is black but will fade to reveal layers of indigo. An undyed, unbleached cotton weft offers a soft, natural undertone to the fabric. At 11 oz, you’ll be able to wear the Yahan Power Stretch all year long.

Men's Styles Available Friday September 3rd 2021 at 11AM EST.
Women's Styles Available Friday September 17th 2021 at 11AM EST.

 

Yahan Power Stretch - Folded Flat

Yahan Power Stretch - Leather Patch

Yahan Power Stretch - Coin Pocket

Yahan Power Stretch - Fabric Detail

Yahan Power Stretch - Cuff