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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Woven Spirits: The Return of the Dia De Los Muertos Selvedge

Woven Spirits: The Return of the Dia De Los Muertos Selvedge
Oct 10, 2025

Dia De Los Muertos, or The Day of the Dead, is a profoundly beautiful Mexican tradition dedicated to remembering departed loved ones and guiding souls into the afterlife. This year, we honor this vibrant cultural observance with a brand-new iteration of the Dia De Los Muertos Selvedge.

Featured on this year’s release is new artwork on the vegetable-tanned leather patch, created by the talented tattoo artist José Ruiz from Mexico City. His illustration shows a skeleton being guided by the Xoloitzcuintli, or Xolo, the sacred Mexican hairless dog believed to escort souls across a mystical river into the underworld. This powerful motif of gentle guidance, alongside subtle iconography like agave plants, roots the design firmly in Mexican tradition.

The heritage goes beyond the artwork and is quite literally woven into the fabric. This 12.5oz Japanese selvedge denim is made from 100% Mexican upland cotton, directly honoring its cultural origins. It’s woven in Okayama, Japan, on vintage shuttle looms using indigo rope-dyed yarns that will evolve into dramatic, high-contrast vertical fades with wear. The selvedge ID, visible when you flip the cuff, features a playful multicolor stripe inspired by traditional Mexican sarape blankets.

The Dia De Los Muertos Selvedge will be available in a wide range of fits so everyone can take part in the celebration, including the Super Guy, Weird Guy, Easy Guy, True Guy, Strong Guy, and True Girl.

This limited-edition denim releases on October 16th. Grab your pair at Naked & Famous Denim Montreal, Naked & Famous Denim NYC, and select retailers around the world.

AVAILABLE IN SELECTED STORES:

Austria

Sunsetstar - Weird Guy

Canada

Dutil – Weird Guy / True Guy

Eastwood Ave - Easy Guy

Hardpressed – Weird Guy

Jaisel - Weird Guy / Easy Guy / True Guy

Jeans Jeans Jeans – Weird Guy / True Guy / True Girl

Market Price Shop – True Guy

Stomping Ground - True Guy

Tate + Yoko – Super Guy / Weird Guy / Easy Guy / True Guy / Strong Guy / True Girl

France

Authentique Parenthese - Weird Guy

Barnabe - True Guy

Bienvenu - Weird Guy

Bouclard - True Guy

Bleu Brut - Weird Guy

Royal Cheese – Weird Guy / True Guy

Germany

Cultizm – Weird Guy / Easy Guy

Ireland

All Up Clothing - Weird Guy

Mexico

Casa Denim – Weird Guy

Russia

Zefear Store – True Girl

United Kingdom

Stuarts London – Weird Guy

USA

Blue Owl – Weird Guy

Mildblend – Weird Guy / True Guy / True Girl

Naked & Famous Denim NYC – Super Guy / Weird Guy / Easy Guy / True Guy / Strong Guy / True Girl

Standard Atlanta - Weird Guy

Online

Shop Bop - Weird Guy