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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Scratch n' Sniff - Hiba Cypress Scented Japanese Selvedge Denim

Scratch N Sniff Hiba Cypress Selvedge Collection
Sep 27, 2022

Naked & Famous Denim earned its name doing wild and experimental things. Core to those was the Scratch-n-Sniff series. Longtime fans of the brand will remember seeing these in the past, but if you’re new to Naked & Famous Denim, maybe you’ve heard of them, but you’ve definitely never smelled them. 

Fundamentally, the Scratch-n-Sniff Hiba Cypress is a 12.5oz Japanese selvedge denim that has been infused with the scent of northern Japan’s cypress trees - a scent common in spas because of its relaxing aroma. 

Naked & Famous Denim has worked with manufacturers to bake scented micro capsules into the fabric itself. So, when you scratch the surface, the micro capsules burst and release a scent that will transport you to the forests of Japan’s Aomori prefecture. 

 Classic denim details round out the Scratch-n-Sniff Hiba Cypress: veg tan leather patch, silver metallic hardware, contrast stitching, and a redline selvedge ID. 

Available Friday September 30th at 11AM EST.

Fits: Super Guy, Weird Guy, Easy Guy, Classic, Arrow

*The Arrow fit will be available late November.

PREVIEW THE COLLECTION