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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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One of the most anticipated drops of the year.

One of the most anticipated drops of the year.
Sep 29, 2017
The third edition of the hardcore denim series, Okayama Spirit 3, is 18oz extra slubby, low-tension, unsanforized indigo denim. Available in Super Skinny Guy, Weird Guy, Easy Guy and Denim Jacket.
  

Above: A warn in pair of the original Okayama Spirit.
  
The 3rd edition of Okayama Spirit is most similar to the original Okayama's. First released in 2013, they were 16oz unsanforized denim versus this season's heavier 18oz denim. The 2nd edition was also 18oz denim but it has an indigo warp and indigo weft. 
   
 
The thick vegetable leather patch will crack, fade and wear in quite beautifully- just like your denim!
 
 
@yogos89 stopped in to show us his unsanforized Okayama Spirit 3 / Easy Guy's after their first soak. Lookin' good!
   
 
It's a match. Wear your Okayama Spirit 3 with the Nep Buffalo Check Work Shirt
 
 
 
Read about Cierra's rebellious first experience with unsanforized denim here.