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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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New Strong Guy Fabric Options

Strong Guy Selvedge Cuff
Oct 15, 2020

We’re adding 2 new fabric options to our Strong Guy range with the Dirty Fade Selvedge and the Stretch Selvedge. This comes after much feedback from the Strong Guy fan community. Since it’s inception Strong Guy has had a small yet loyal fan base, and we hope with these added options the fan base will grow. Eventually leading to Strong Guy receiving every fabric options like our Super Guy, Weird Guy, and Easy Guy receive. The Strong Guy is a fuller leg jean with a higher rise. Essentially it’s the Easy Guy with a wider leg opening. It's perfect for those wanting a vintage style fit, as well as those looking for a roomier leg. They go just as well with work boots as they do with sneakers. We're big fans of the Strong Guy, the extra room makes them so easy to wear. If you're out working with your hands or working behind a desk the comfort will definitely be noticed.

Strong Guy - Details
Strong Guy Stretch Selvedge Details
Available Friday October 16th 2020 at 11:00 AM EST