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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Indigo Sashiko: Tradition in Every Stitch

Indigo Sashiko: Tradition in Every Stitch
Apr 4, 2025

To truly appreciate the Indigo Sashiko, you have to start with the history behind Sashiko itself. This traditional Japanese stitching technique dates back to the Edo period (1603–1868) and was originally a method of reinforcing fabric for practicality. Farmers and laborers used Sashiko to patch and strengthen clothing, creating functional yet decorative patterns. Over time, this stitching evolved into an art form, with intricate, geometric designs that balanced utility and beauty.

The 12.5oz Indigo Sashiko takes its cues from traditional Judo uniforms, designed for grappling, grabbing, and enduring high-impact wear. This Japanese fabric features a raised running stitch pattern, woven into the material itself rather than being applied as embroidery. The texture isn’t just for show—it provides a tactile quality that grabs attention and creates unique fading dynamics over time.

Each raised stitch takes on indigo rope-dyeing differently. The peaks of the stitches fade more quickly than the base fabric, resulting in a nuanced, layered fade pattern that reflects the interplay of texture and wear. The fabric is woven on a special jacquard loom, allowing for the complexity of the pattern while maintaining precision and consistency.

What sets this fabric apart is how it ages. Indigo rope-dyeing means the outer layers of the yarn are saturated with indigo, while the core remains white. As the raised stitches wear down, they reveal lighter tones more quickly than the recessed base fabric. This creates a multi-dimensional fade pattern, highlighting the Sashiko texture while retaining the deep indigo richness in the lower sections.

The result is a fade that tells a story, evolving with the wearer’s movements and habits. It’s denim that captures both the tradition of Japanese craftsmanship and the personal imprint of daily life.

 

Available Thursday April 10th at 11:00am EST

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