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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Hyper Flex Stretch Selvedge

Hyper Flex Stretch Selvedge
Sep 15, 2020

The Hyper Flex Stretch Selvedge throws the rule-book out the window.  When we typically think of raw denim, we are reminded of rigid, tough as nails denim that takes dedication to break in until it ultimately becomes a second skin.  With the Hyper Flex Stretch Selvedge you simply start off with that second skin.  Made with the highest levels of comfort and elasticity in mind, this performance stretch denim is made with only 3% stretch. Incredibly this denim moves like a rubber band with tons of flexibility and swiftly snapping back to shape.  What makes this denim even more incredible is the fact that it was woven on vintage shuttle looms  These old machines were never intended to weave with fibers as elastic as this.  The Hyper Flex Stretch Selvedge is a 12oz rope dyed Japanese selvedge denim that will fade and patina like a typical raw denim would. Get the raw denim experience without compromising comfort or flexibility.

 

Hyper Flex Stretch Selvedge - Folded Flat
Hyper Flex Stretch Selvedge - Hardware

Hyper Flex Stretch Selvedge - Leather Patch

Hyper Flex Stretch Selvedge - Selvedge ID

Men's Styles Available Friday September 18th 2020 - 11:00 AM EST
Women's Styles Available Friday October 9th 2020 - 11:00 AM EST