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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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How To Measure Your Shirt

How To Measure Your Shirt
Nov 15, 2018

When shopping online for the perfect shirt or jacket, it’s important you know how to measure them. Grab the best fitting Coat/Jacket/Shirt/T-Shirt you own, depending on what you are planning to buy, and take its measurements using the Tate + Yoko guide below. With your favorite fitting top's measurements, you'll be able to choose your best fitting tag size. We list a measurement chart at the bottom of each of our product pages.

Pit to Pit:  Step 1: Button up the garment.  Step 2: Lay the garment out flat, face up with the arms in "T" shape.  Step 3: Measure from the edge of the armpit sewing to the other.

How To Measure Your Shirt

 

Shoulder:  Step 1: Button up the garment.  Step 2: Lay the garment flat, front faced down and the arms in "V" shape.  Step 3: Measure from one shoulder seam to the other.

How To Measure Your Shirt Guide

 

Sleeve:  Step 1: Lay the garment out flat.  Step 2: Measure from shoulder seam to the end of the cuff.

How To Measure Your Shirt Guide

 

Length:  Step 1: Lay the garment flat, front faced down, arms in "V" shape.  Step 2: Measure from where the collar band attaches to the yoke, straight down the middle of the shirt to the longest point of the hem.

How To Measure Your Shirt Guide

 

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