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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Elephant 7: El Diablo

Elephant 7: El Diablo
Jul 14, 2021

The Elephant 7: El Diablo was first introduced in Fall Winter season of 2018 and has since developed quite the cult following.  So much so that we have brought it back for one final production run.  The Elephant 7: El Diablo is a heavyweight denim coming in at 20oz, it’s made with a thick and bumpy slub yarn which makes this already extra dense denim even more intense with a uneven and irregular texture.  Over time with wear and tear, the exaggerated wear patterns you get from a heavyweight denim will be contrasted with the gritty fade patterns of slubby denim, the combination makes for some awesome fade results.  This final batch of Elephant 7 will feature a exposed selvedge ID coin pocket that was not present in the original.  Other details include buffalo skin black leather patch, mil spec non reflective black hardware which is custom made in the USA by YKK.  The jeans are proudly made in our own factory in Quebec, Canada.

Available Friday July 16th 2021 at 11AM EST.

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