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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Defying Fades: The Forever Blue Selvedge and Its Timeless Appeal

Defying Fades: The Forever Blue Selvedge and Its Timeless Appeal
Nov 4, 2024
In the realm of raw denim, where the value of a piece is often measured by its unique fade patterns, the Forever Blue Selvedge denim stands as a testament to timeless style. Crafted from 12.5oz Japanese Selvedge Denim, it diverges from the traditional denim evolution path. Enhanced with a permanent reactive dye, this denim achieves a lasting dark indigo color that defies the conventional fading narrative.


Unlike the conventional Japanese raw denim, which undergoes a rope-dyeing process leaving the exterior warp yarns' core white and prone to fading, the Forever Blue Selvedge denim charts a different course. Its yarns are dyed thoroughly to the core, ensuring that the deep indigo hue remains consistent even through extensive wear. This defining feature makes it an ideal choice for denim enthusiasts who value the pristine look of raw denim and aim to preserve its initial appearance over time.

Available Thursday November 7th at 11:00am EST