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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Chinese New Year Selvedge – Year of the Snake: Denim with Strength and Power

Chinese New Year Selvedge – Year of the Snake: Denim with Strength and Power
Jan 24, 2025

At 12.5oz, this denim is crafted from 100% cotton using short slub yarn. The subtle texture isn’t immediately obvious, but over time, it reveals intricate vertical fade patterns that become a signature of your wear. The red and gold selvedge ID captures the traditional colors of Chinese New Year, symbolizing good luck, joy, and prosperity. Flip the cuff to reveal a subtle yet striking nod to the Lunar New Year’s vibrant spirit.

Inside, the red pocket bags reference the iconic red envelopes (hongbao) given during New Year celebrations. These pockets serve as a reminder of the good fortune and generosity associated with the holiday—practical, yes, but also meaningful.

Whether you’re drawn to the craftsmanship, the cultural significance, or the simple pleasure of a well-made pair of jeans, this selvedge is your opportunity to carry the Snake's energy with you. Honor the Zodiac.



Available Thursday February 6th at 11:00am EST

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