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News
Naked & Famous × Blue Owl Collaboration

Double Capsule Release

For our last collaboration, we took our classic 13.75oz Left Hand Twill Selvedge and reworked it with slubby yarns, giving one of our most popular fabrics a completely different texture and character. After seeing how well it was received, we decided to revisit the idea, this time in black.

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Black Sugiaya: The Distinctive V, Recast in Black

Black Sugiaya: The Distinctive V, Recast in Black
Sep 3, 2026

Meet the Black Sugiaya, a 12oz Japanese herringbone twill that brings depth and dimension to an understated black fabric.

The Meaning of Sugi-aya

The Japanese term *Sugi-aya* (杉綾) literally translates to “cedar twill.” Its name brings together two words that describe the appearance and construction of the fabric.

*Sugi* (杉) is the Japanese cedar. The tree’s branches and evergreen needles naturally create an upward V or arrow-like shape. *Aya* (綾) refers to twill and its crossing diagonal structure.

Together, Sugi-aya describes the distinctive chevron pattern we know as herringbone.

Structure & Softness

Woven in Japan from 100% cotton, Black Sugiaya has a substantial 12oz weight without feeling overly rigid. After weaving, the fabric is rinsed to soften the hand and gently plump the cloth. This gives the V-shaped pattern greater three-dimensional depth and makes its texture more pronounced.

The rinse also gives the fabric a comfortable feel from the first wear. Over time, movement and use will continue to bring the herringbone weave forward, allowing the surface to become even more expressive while maintaining its dark, polished appearance.

The Finishing Details

The deep black fabric is paired with a waxed black leather patch and black non-reflective hardware. These tonal details keep the overall look clean and versatile while allowing the herringbone texture to remain the focal point.

  • 12oz Japanese herringbone twill
  • 100% cotton
  • Black
  • Fabric rinsed
  • Waxed black leather patch
  • Black non-reflective hardware
  • Made in Canada

Release

Black Sugiaya will be released in men’s and women’s styles on Thursday, September 10 at 11 AM ET. You can purchase them online and in store at Naked & Famous Denim Montreal and Naked & Famous Denim NYC.

SHOP BLACK SUGIAYA

Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black
Black Sugiaya: The Distinctive V, Recast in Black