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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Elephant Denim Meets Color Core: The Birth Of The Elephant 13 - Red Core

Elephant Denim Meets Color Core: The Birth Of The Elephant 13 - Red Core
Sep 25, 2024

The allure of Japanese denim, with its distinctive fading characteristics, is primarily attributed to the traditional rope dye process. This meticulous technique involves dipping white cotton yarns into indigo dye, but not so thoroughly that the dye penetrates the yarn's core, thus leaving the center pristine and white. As time passes and the indigo fades, this white core begins to shine through, creating the beloved classic denim fade. Our Color Core series elevates this tradition by starting with white cotton yarn and applying a permanent reactive dye that fully saturates the yarn to its very core. In the case of the Elephant 13 – Red Core, we've opted for a vibrant red, imbuing the yarn with a depth of color that endures. This yarn then undergoes the rope dye process with indigo, setting the stage for a fade that transitions from indigo to an electrifying red core, rather than the traditional white.

The journey from indigo to the striking red core is not merely a visual spectacle; it's an experience. The thick, heavyweight yarns of the Elephant denim ensure this transformation is both rapid and vivid, offering an unparalleled fade experience that is both novel and intense. Weighing in at a super heavyweight 21oz, this denim boasts a robust and rigid texture. Breaking in this titan requires commitment, a testament to the wearer's dedication and connection to the craft.

To compliment the Elephant 13 – Red Core it’s paired with a thick natural vegetable-tanned leather patch. As the denim ages, this leather will develop a unique patina, adding another layer of evolution and grace to the jeans. Additional details include contrast stitching and silver metallic buttons and rivets, each element paying tribute to the rich tradition of jeans making. These features not only enhance the jeans' aesthetic appeal but also underscore the enduring quality of the denim.

The fusion of the Elephant and Color Core series is more than a mere addition to our product line. It symbolizes our ongoing pursuit of innovation, merging the best of weight and color to forge something truly remarkable. The Elephant 13 – Red Core beckons denim enthusiasts to not simply wear their jeans but to immerse themselves in a vivid story of transformation and bold expression, marking each wearer's journey with every fade and fold.

Available Thursday October 3rd at 11AM ET.

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