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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Asanoha "Kimono Print" Selvedge

Asanoha Kimono Print Selvedge
Sep 27, 2021

After much demand to bring back the Kimono Print Selvedge we’re offering an updated edition with a new geometric “Asanoha” kimono pattern printed throughout the interior of the fabric. The fabric itself is a 12.5oz Japanese selvedge denim has a smooth surface texture for a classic look. Flip up the cuff you’ll be rewarded with a eye catching print kimono print motif. “Asanoha” is the name of the pattern itself, which is an ancient Japanese abstract design representing overlapping hemp leaves. There is a harmony in the way the navy of the print is a slightly different color than the indigo warp and contrasts with the white and red selvedge ID. A navy leather patch matches the base of the interior, and silver metallic hardware adds an elegant touch.   

 

Available Friday October 1, 2021 at 11AM EST.
Asanoha Kimono Print Selvedge - Folded Flat
Asanoha Kimono Print Selvedge - Leather Patch
Asanoha Kimono Print Selvedge - Coin Pocket
Asanoha Kimono Print Selvedge - Fabric Detail
Asanoha Kimono Print Selvedge - Stitching
Asanoha Kimono Print Selvedge - Selvedge ID