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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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News - Tokushima Hand Dyed Denim

News - Tokushima Hand Dyed Denim
May 20, 2015

The Tokushima Hand Dyed Denim is perhaps the most beautiful fabric that we have ever used.  This 17oz Natural Indigo Big Slub Selvedge Denim is a showcase of the skill and mastery of countless artisans. Hank dying is a traditional Japanese method of hand dying yarn and is performed in world renowned Tokushima prefecture.  Only a handful of craftsmen are trained in this technique. During the hank dye process yarns are gathered into a bunch called a hank, and then repeated dipped into a batch of natural indigo.  Since the process is fully done by hand, every yard of fabric is unique. Natural indigo is created from the leaves of the indigo plant.  While most indigo plants come from India.  The traditional hank dye method only allows for the use of indigo grown on Japanese soil.  Very little indigo is grown in Japan each year, making these jeans that much more rare.  Due to the lengthy fermentation process, it takes about 1 year to produce a new lot of natural indigo dye. The traditional hank dye process is so much a part of Japanese culture and history, that the Japanese government has decreed it the prestigious title of Tokushima prefecture intangible culture treasure. Due to the labour intensive and painstaking process of creating hand dyed denim, only 15 pairs of this jean will be made.  Exclusive sold at Tate + Yoko