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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Mr. Poopy Butthole "Ohh Wee" Selvedge

Mr. Poopy Butthole "Ohh Wee" Selvedge
Jun 9, 2021

No Rick & Morty season would be complete without the appearance of Mr. Poopy Buttole, the smith families long time friend.  The Mr. Poopy Butthole “Ooh Wee” Selvedge takes the welterweight stature of Mr. Poopy Butthole himself and crafts it into raw Japanese selvedge chambray. Weighing in at 9oz, the lightweight fabric matches Mr. Poopy Butthole’s size and is made to be worn on warm summer days sussing out alien invasions. The light blue shade of indigo is taken from Mr. Poopybutthole’s shirt, and will fade with time like raw denim.  On the back of the jeans, you’ll find a vegetable tanned leather patch with Mr. Poopy Butthole visiting Harry Herpson High School, Mr. Poopy Butthole’s face embroidered onto a back pocket, Rick-and-Morty printed pocket bags, and the Rick and Morty x Naked & Famous Denim dual-branded logo sewn inside.  Other details include contrast stitching and silver metallic buttons and rivets.

Available Friday June 11th 2021 at 11AM EST