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Coffee Dye Selvedge Introduced

Japanese Denim Dyed With Real Roasted Coffee Beans

We go over the details of the Coffee Dye Selvedge, part of the Naked & Famous Denim Fall Winter 2025 collection.

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Faded Hard By Garrett

Heavy Weight Elephant 5 Selvedge

We go over the details of this heavily faded Naked & Famous Denim Elephant 5 Selvedge Jeans.

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Selected Story

The Three-Headed Monster Denim

If Godzilla is the powerful anti-hero of this collection, then the three-headed King Ghidorah is the definitive arch nemesis, whose 1964 debut film solidified Godzilla's role as the savior.

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Morty Smith "Aww Geez" Selvedge

Morty Smith "Aww Geez" Selvedge
May 25, 2021

When your alcoholic mad scientist grandfather drags you through infinite universes to shield himself from detection, you’ll want comfortable jeans. The Morty Smith “Aww Geez” Selvedge is an 11oz Japanese selvedge denim with two-way stretch, so this fabric will move with you while you’re trying to find yourself navigating puberty and new social pressures, evading a hoard of high school students accidentally dosed with oxytocin, and leaping from one dream state to another. Rounding out the details of the collection, a pocket is embroidered with Morty’s smiling face, the veg tan leather patch is embossed with Morty being pulled into another universe, the pocket bags are printed with Rick and Morty, the blue and yellow selvedge ID matches Morty’s outfit, and the Rick and Morty x Naked & Famous Denim dual-branded logo is sewn inside.

Available Friday May 28th 2020 at 11AM EST.