Sakura Slub Selvedge: A Subtle Nod to Tradition

In Japan, cherry blossoms, or Sakura, aren’t just beautiful—they’re a reminder of impermanence. Every spring, as the blooms cover the landscape, their fleeting nature symbolizes the philosophy of mono no aware, a quiet appreciation for the transient beauty of life. The Sakura Slub Selvedge takes inspiration from this idea, weaving a subtle cherry-blossom pink into the weft of a heavyweight 16.5oz Japanese denim. The result is denim that evolves with wear, carrying a hint of tradition without shouting it.

This denim is woven on vintage shuttle looms in Okayama, Japan’s epicenter for selvedge craftsmanship. The fabric uses big slub yarns, which alternate between thick and thin sections. This irregularity affects how the yarn interacts with dye during the rope-dyeing process—the thicker sections absorb less indigo, while the thinner sections soak up more. Over time, these differences reveal themselves through textured fades that are as dynamic as they are personal.

The cherry-blossom inspiration comes through in the pink-tinged weft, which adds a delicate undertone visible along the twill lines and cuff rolls. It’s subtle, understated, and much like the blossoms themselves, worth noticing if you look closely.

Unlike bold contrast wefts, the Sakura Slub’s pinkish hue is intentionally restrained—just a hint of color, like a memory of spring embedded in the fabric. This "kiss of pink" pays homage to the delicate nature of cherry blossoms, balancing tradition with the rugged texture of heavyweight denim. It’s not about making a loud statement; it’s about adding a layer of depth to the jeans’ design.

The Sakura Slub Selvedge is more than a nod to cherry blossoms—it’s a reflection of the same fleeting beauty and layered complexity they represent. The interplay of big slub texture, dynamic fades, and the subtle pink weft creates denim that’s both rugged and refined.

This isn’t a pair of jeans that screams for attention, but it rewards those who notice the details. It’s for those who appreciate the balance of tradition and innovation—crafted to evolve, surprise, and endure, much like the philosophy behind its inspiration.

Available At The Following Retailers Starting Thursday, Fabruary 13th, 2025

Russia

Zefear – Weird Guy

United Kingdom

Jeanstore - Weird Guy

Stuarts London - Weird Guy

Thailand

Pronto & Co - Easy Guy / True Guy

USA

Blue Owl Workshop – Weird Guy / True Guy

James Dant – Weird Guy / True Guy

Maple Street Denim - Weird Guy

Mildblend – Weird Guy / Easy Guy / True Guy

Naked & Famous Denim NYC - Weird Guy / Easy Guy / True Guy / Denim Jacket

Old Pueblo Denim – Weird Guy / Easy Guy

Revolvr Menswear – Weird Guy

The Thirty First – Weird Guy

Online

Cultizm – Weird Guy / Denim Jacket

Jeanstore – Weird Guy / Denim Jacket

Canada

Dutil – Denim Jacket

Gerhard Supply – Easy Guy

Grey Hearts Denim – True Guy

Jaisel – Easy Guy

Jeans Jeans Jeans – Weird Guy / True Guy

Populess – Weird Guy / True Guy

Tate + Yoko - Weird Guy / Easy Guy / True Guy / Denim Jacket

Zinnia Textiles - Weird Guy

Germany

Alex Jeans - Easy Guy

Burg & Schild – Weird Guy

Lederladen - Weird Gu

Thomas i Punkt – True Guy

India

Super Kicks - True Guy

Netherlands

Ballpark Store - True Guy