All Natural Ecru Foxfibre® Selvedge: A Story of Soil and Sustainability
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At 13.6oz, the All Natural Ecru Foxfibre® Selvedge is crafted from unbleached organic cotton and Foxfibre®, a rare naturally colored cotton. This denim tells a story as old as time and as innovative as sustainable farming gets. A reminder that sometimes the best color doesn’t come from a dye vat, but from the soil.
Foxfibre® is no ordinary cotton. It’s the creation of Sally Fox, an agricultural visionary who spent decades developing naturally colored cotton varieties. Grown in Texas on a single organic farm, Foxfibre® cotton sprouts in rich, earthy tones—like warm browns and soft greens—that deepen over time. This eliminates the need for bleaching or dyeing, making it one of the most sustainable fibers in the world.
Sally’s work was groundbreaking in the 1980s and ’90s, defying a cotton industry obsessed with uniformity to champion diversity and environmental care. Her efforts saved ancient cotton genetics from extinction and put a spotlight on the possibilities of natural color in textiles.
As Sally says, “If you can grow the color, there’s no need to dye it.” That philosophy is woven directly into the All Natural Ecru Foxfibre® Selvedge, where every thread carries the integrity of her work.
The warp is unbleached organic cotton, giving the fabric a neutral, warm tone, while the Foxfibre® weft adds a subtle brown hue with speckles of texture from the brown neps. These neps aren’t flaws—they’re a signature of Foxfibre®, adding depth and richness that denim geeks will appreciate. The brown selvedge ID is a subtle but impactful nod to the fabric’s natural origins.
Over time, the Foxfibre® weft evolves beautifully. With every wash and wear, the naturally colored cotton deepens in tone, creating a patina that’s as unique as the wearer.
Available At The Following Retailers Starting Thursday, Fabruary 20th, 2025
Switzerland
Visitor Store - Weird Guy
Taiwan
Blue Beach Denim – Weird Guy / True Guy
USA
Artisans De Luxe - Weird Guy / Denim Jacket
Blackbyrd Goods - Chore Coat
Blue Owl Workshop – Weird Guy / True Guy
Butterscotch – True Guy
Central Men’s – Weird Guy
Dallas Denim Repair – Weird Guy / Easy Guy / True Guy / Strong Guy
Dant – Weird Guy / True Guy
Fancy Groceries - Weird Guy / Chore Coat
Iron Pyrite Production – Weird Guy / True Guy
Maple Street Denim - Weird Guy / True Guy
Mildblend – Weird Guy / Denim Jacket
Naked & Famous Denim NYC - Weird Guy / Easy Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat
Revolvr Menswear – Weird Guy
Standard Atlanta - Weird Guy / Chore Coat
The Stockist - True Guy / Chore Coat
United Kingdom
Doe & Dog - True Guy
Jeanstore - Weird Guy / True Guy
Stuarts London - Weird Guy
Online
Jeanstore – Weird Guy / Denim Jacket
Shopbop - True Guy
Austria
Sunsetstar - Weird Guy
Canada
Danali – Weird Guy / Denim Jacket
Dutil – Weird Guy / True Guy / Strong Guy
Gerhard Supply – Easy Guy
Grey Hearts Denim – Weird Guy / True Guy / Strong Guy
Jeans Jeans Jeans – True Guy
Leo Boutique - True Guy
Over The Rainbow – True Guy
Still Life - True Guy
Stomping Ground - True Guy
Tate + Yoko - Weird Guy / Easy Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat
France
Roganel - Weird Guy
The Royal Racer - Weird Guy
Germany
Burg & Schild – Weird Guy
Mexico
Casa Denim – Weird Guy
Norway
Raw Denim & Vintage - Weird Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat