All Natural Ecru Foxfibre® Selvedge: A Story of Soil and Sustainability

At 13.6oz, the All Natural Ecru Foxfibre® Selvedge is crafted from unbleached organic cotton and Foxfibre®, a rare naturally colored cotton. This denim tells a story as old as time and as innovative as sustainable farming gets. A reminder that sometimes the best color doesn’t come from a dye vat, but from the soil.

Foxfibre® is no ordinary cotton. It’s the creation of Sally Fox, an agricultural visionary who spent decades developing naturally colored cotton varieties. Grown in Texas on a single organic farm, Foxfibre® cotton sprouts in rich, earthy tones—like warm browns and soft greens—that deepen over time. This eliminates the need for bleaching or dyeing, making it one of the most sustainable fibers in the world.

Sally’s work was groundbreaking in the 1980s and ’90s, defying a cotton industry obsessed with uniformity to champion diversity and environmental care. Her efforts saved ancient cotton genetics from extinction and put a spotlight on the possibilities of natural color in textiles.

As Sally says, “If you can grow the color, there’s no need to dye it.” That philosophy is woven directly into the All Natural Ecru Foxfibre® Selvedge, where every thread carries the integrity of her work.

The warp is unbleached organic cotton, giving the fabric a neutral, warm tone, while the Foxfibre® weft adds a subtle brown hue with speckles of texture from the brown neps. These neps aren’t flaws—they’re a signature of Foxfibre®, adding depth and richness that denim geeks will appreciate. The brown selvedge ID is a subtle but impactful nod to the fabric’s natural origins.

Over time, the Foxfibre® weft evolves beautifully. With every wash and wear, the naturally colored cotton deepens in tone, creating a patina that’s as unique as the wearer.

Available At The Following Retailers Starting Thursday, Fabruary 20th, 2025


Switzerland

Visitor Store - Weird Guy

Taiwan

Blue Beach Denim – Weird Guy / True Guy

USA
Artisans De Luxe - Weird Guy / Denim Jacket

Blackbyrd Goods - Chore Coat

Blue Owl Workshop – Weird Guy / True Guy

Butterscotch – True Guy

Central Men’s – Weird Guy

Dallas Denim Repair – Weird Guy / Easy Guy / True Guy / Strong Guy

Dant – Weird Guy / True Guy

Fancy Groceries - Weird Guy / Chore Coat

Iron Pyrite Production – Weird Guy / True Guy

Maple Street Denim - Weird Guy / True Guy

Mildblend – Weird Guy / Denim Jacket

Naked & Famous Denim NYC - Weird Guy / Easy Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat

Revolvr Menswear – Weird Guy

Standard Atlanta - Weird Guy / Chore Coat

The Stockist - True Guy / Chore Coat

United Kingdom

Doe & Dog - True Guy

Jeanstore - Weird Guy / True Guy

Stuarts London - Weird Guy

Online

Jeanstore – Weird Guy / Denim Jacket

Shopbop - True Guy

Austria

Sunsetstar - Weird Guy

Canada

Danali – Weird Guy / Denim Jacket

Dutil – Weird Guy / True Guy / Strong Guy

Gerhard Supply – Easy Guy

Grey Hearts Denim – Weird Guy / True Guy / Strong Guy

Jeans Jeans Jeans – True Guy

Leo Boutique - True Guy

Over The Rainbow – True Guy

Still Life - True Guy

Stomping Ground - True Guy

Tate + Yoko - Weird Guy / Easy Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat

France

Roganel - Weird Guy

The Royal Racer - Weird Guy

Germany

Burg & Schild – Weird Guy

Mexico

Casa Denim – Weird Guy

Norway

Raw Denim & Vintage - Weird Guy / True Guy / Strong Guy / Denim Jacket / Chore Coat

Christopher Habachi