We are not a normal denim company and we never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, we devote all of our resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

We travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of our products are proudly cut, made and sewn in Canada. Always have been, always will be.

Crazy, right? We told you we weren’t normal.

The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

Our logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.