Chinese New Year Selvedge – Year of the Snake

At 12.5oz, this denim is crafted from 100% cotton using short slub yarn. The subtle texture isn’t immediately obvious, but over time, it reveals intricate vertical fade patterns that become a signature of your wear. The red and gold selvedge ID captures the traditional colors of Chinese New Year, symbolizing good luck, joy, and prosperity. Flip the cuff to reveal a subtle yet striking nod to the Lunar New Year’s vibrant spirit.

Inside, the red pocket bags reference the iconic red envelopes (hongbao) given during New Year celebrations. These pockets serve as a reminder of the good fortune and generosity associated with the holiday—practical, yes, but also meaningful.

Whether you’re drawn to the craftsmanship, the cultural significance, or the simple pleasure of a well-made pair of jeans, this selvedge is your opportunity to carry the Snake’s energy with you. Honor the Zodiac.

Available At The Following Retailers Starting Thursday, February 6th, 2025

Canada

Dutil Toronto - Super Guy / Weird Guy / Easy Guy / True Guy

Eastwood Ave - Weird Guy

Grey Hearts Denim - Weird Guy / True Guy

Hardpressed - Weird Guy

Jaisel - Weird Guy / Easy Guy

Market Price Shop - True Guy

Still Life - Easy Guy

Stomping Ground - True Guy

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / True Guy

France

Bleu Brut - Weird Guy / True Guy

Bouclard - Weird Guy / Easy Guy

Roganel - Weird Guy

Royal Cheese - Weird Guy

The Royal Racer - Weird Guy

Germany

Burg & Schild - Weird Guy

Cultizm - Weird Guy

Lederladen - Weird Guy

Netherlands

Baretta Uptown - Weird Guy

Walther Apparel - Weird Guy / True Guy

Russia

Zefear Store - Weird Guy

Sweden

Thomas i Punkt - Weird Guy / True Guy

Thailand

Pronto & Co - Weird Guy

United Kingdom

Stuarts London - Weird Guy

USA

Blue Owl - Weird Guy / True Guy

Butterscotch - Super Guy / Weird Guy

Fontenelle Supply Co - Weird Guy

Journeyman Co - Easy Guy

Mildblend - Weird Guy / Easy guy

Monochromatic - Weird Guy

Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / True Guy

Slash Denim - True Guy

Standard Atlanta - Weird Guy

The Stockist - True Guy

The Thirty First - Weird Guy / True Guy