Denim has long been a form of self-expression, and if you’ve been around for our Vulgar Selvedge, you know we’ve never shied away from making a bold statement. With its unapologetically cheeky expletives woven into the selvedge ID, Vulgar Selvedge was denim with a rebellious streak—a wink and a nod to anyone who dared to flip the cuff. Now, the Peace & Love Selvedge takes that energy and channels it into something a little softer, but no less impactful.

Made from short slub yarns, this 12.5oz Japanese selvedge denim starts off crispy and rigid, as raw denim should. The slubs—the irregularities in the yarn—might seem subtle at first, but as the denim fades, they come to life, creating those coveted vertical fade patterns.

At 12.5oz, the weight is a sweet spot: heavy enough to feel substantial but not so dense that you’re sweating through summer.

Details matter, and the natural vegetable-tanned leather patch on these jeans is more than just a logo stamp. Created by Matt Verdier, an artist known for his psychedelic, retro-inspired designs, this patch will darken and develop a deep patina over time. Even the pocket flasher carries Verdier’s signature style—how sweet!

So flip the cuff, fade the slubs, and wear your love and peace where everyone can see it. Or don’t—because as always, it’s your pair of jeans, your story.