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New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

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Elephant 2 Reborn Selvedge

Elephant 2 Reborn is a 22oz Japanese selvedge denim and the third release of one of the most celebrated fabrics in the Elephant Series. Long regarded as a cult classic among hardcore raw denim enthusiasts, this fabric has earned its reputation through years of wear, fades, and community demand.

Dense and rigid at first, the heavy 22oz construction requires commitment during the break-in period. With time and wear, the denim softens dramatically and rewards the wearer with bold, high-contrast fades, deep creasing, and pronounced texture. This transformation is exactly what has made Elephant 2 a favorite among dedicated raw faders who seek visible evolution and long-term payoff.