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Groovy Guy - Left Hand Twill Selvedge by Naked & Famous DenimGroovy Guy - Left Hand Twill Selvedge by Naked & Famous Denim
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Uncover the Secret Agent

Uncover the Secret Agent
21 mars 2026

There was a roll of 14oz denim discovered during a visit to a mill in Okayama. The fabric had been unintentionally exposed to sunlight, and the indigo developed unevenly across the surface. The variation placed the lot outside of standard production tolerance. Instead of discarding the material, the mill worked with a nearby dye house to bleach the fabric at the woven stage, stabilizing the color for use.

Indigo changes through exposure to air, light, and oxidation cycles. Its final appearance is the result of repeated reduction and oxidation during dyeing, followed by continued reaction during storage and handling. When exposure occurs unevenly, the oxidation process advances at different rates across the cloth, producing visible inconsistency.

Once woven, these variations cannot be corrected at the yarn level. In industrial production, this typically results in rejected fabric. In Japan, mills and dye houses operate in close proximity, allowing for secondary processing methods that recover material. Fabric-stage bleaching is one such method, used to reduce indigo concentration across the surface while preserving the structure of the weave.

This approach maintains the original cloth while resetting the color to a uniform state. It reflects a production system where environmental factors and process conditions remain part of the material outcome, and where correction methods are applied at the fabric level rather than restarting the process entirely.

Fabric and Construction

The denim is a 14oz 100% cotton fabric woven in Japan using indigo-dyed warp yarns and undyed weft yarns. After weaving, the fabric undergoes controlled bleaching to reduce indigo concentration across the surface.

The process shifts the fabric from an uneven, oxidized state to a uniform pale indigo. Residual indigo remains within the yarn structure, producing a cloudy tone rather than a flat, fully stripped color.

The weave is a right-hand twill. The fabric is cut and sewn without garment washing. Reduced surface dye lowers initial stiffness while maintaining the density and structure associated with a 14oz denim.

With wear, the remaining indigo continues to respond to friction and washing. Color change occurs gradually, with lower contrast than untreated denim due to the reduced starting saturation.

Details and Finishing

Construction includes chain-stitched hems and reinforced stress points aligned with workwear manufacturing methods. 

  • 14oz Japanese selvedge denim

  • 100% cotton

  • Right-hand twill weave

  • Indigo warp / undyed weft (pre-bleach)

  • Fabric-stage bleaching applied post-weaving

  • No garment wash

  • Pale, cloudy indigo tone from dye reduction

  • Chain-stitched construction

  • Full-grain leather patch

Release

March 23 at 11am ET in the following fits: Super Guy, Weird Guy, Easy Guy, True Guy, Strong Guy and Denim Jacket.

Women’s fits available now: Wild Wide West, Maudie, Gracie Jacket and Andie Shorts.

Available online and in store at nakedandfamousdenim.com and nakedandfamousdenimnyc.com, as well as through select retailers worldwide.

Uncover the Secret Agent
Uncover the Secret Agent
Uncover the Secret Agent
Uncover the Secret Agent
Uncover the Secret Agent
Uncover the Secret Agent

Canada:

Altitude Sports - True Guy / Wide Wild West / Andie Shorts / Gracie Jacket

Danali – Weird Guy

Dutil - Super Guy / Weird Guy /
Easy Guy / True Guy /  Strong Guy / Denim
Jacket / Wide Wild West / Gracie Jacket / Maudie /

GanK – True Guy

Gerhard – Easy Guy / Denim Jacket

Jeans Jeans Jeans – Weird Guy / Strong Guy / True Guy

Market Price Shop – True Guy / Strong Guy / Wide Wild West

Over the Rainbow – Strong Guy / Denim Jacket

Populess – Weird Guy / True Guy

La Maison Simons – True Guy

Victoire – Wide Wild West / Andie Shorts / Gracie Jacket

Zinnia Textiles – Weird Guy / Strong Guy / Wide Wild West / Andie Shorts / Gracie Jacket

France:

Smallable – Super Guy / Weird Guy

L'Exception – Weird Guy

Flaneurs - Weird Guy / Strong Guy

Germany

Cultizm - Weird Guy

Montana Bamberg – Wide Wild West

Thomas I Punkt – Strong Guy / Wide Wild West

Netherlands:

Ballpark Store – True Guy

Norway:

Raw Denim Norway  - Strong Guy / Wide Wild West

United Kingdom:

Jeanstore – Weird Guy / Strong Guy

United States:

American Rag - Weird Guy / Strong Guy / Wide Wild West /

Blue Owl - Weird Guy / Strong Guy

Blue Seven – True Guy

Maple Street Denim – True
Guy / Strong Guy

Maryanns – Strong Guy / Andie Shorts

Mildblend Supply Co. - True Guy / Strong Guy / Denim Jacket / Andie Shorts / Gracie Jacket

Monochromatic – True Guy / Denim Jacket

Ninth of June – Wide Wild West

Porterhouse – Wide Wild West

Revolvr – Weird Guy

Slash Denim – Strong Guy

Stomping Ground – True Guy

The Stockist – Gracie Jacket / Andie Shorts /

The Thirty First – Strong guy