The familiar grey of a classic sweatshirt, woven into Japanese selvedge denim.
Heather grey looks like one colour until you get close. Then you start to see the mixture of light and dark that gives a classic grey sweatshirt its familiar, mottled appearance.
Heather Grey Selvedge brings that look to a 13.5oz Japanese denim. The colour comes together before the yarn is spun, with different shades of grey cotton blended into the mix.
Before There’s a Yarn
Japanese mills refer to these as top-dyed yarns. The cotton fibres are coloured before spinning, then light and dark grey tones are blended together and spun into yarn.
Those individual tones remain visible within the finished yarn. Once woven, they create small variations throughout the cloth, giving the grey its heathered appearance.
The order matters. Dyeing a finished yarn to a uniform shade starts with a different goal: an even colour along its length. Here, the mixture of shades is already part of the yarn’s construction. The resulting grey has a softly mottled appearance, with detail that becomes clearer up close.
Mixed Shades, Pure Cotton
The blend refers to the colours being combined. The fabric itself is 100% cotton.
That distinction is useful when looking at the finished jeans. Their appearance recalls a grey sweatshirt, while the cloth has the firm hand and structure of rigid denim. The heathered colour is there from the beginning; the softness develops through wear.
Breaking It In
At first, the denim feels crisp and rigid. As you wear it, the cloth gradually softens and begins to mould to your body, becoming more comfortable while retaining its structure.
A waxed leather patch finishes each pair. The denim is woven in Japan, and the jeans are cut and sewn in Canada.
The Details
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13.5oz Japanese selvedge denim
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100% cotton
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Top-dyed yarns made with blended grey cotton fibres
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Heathered appearance
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Waxed leather patch
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White-Red-White Selvedge Edge
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Made in Canada
Release
Heather Grey Selvedge releases Thursday, October 29, 2026 at 11AM ET in Super Guy, Weird Guy, Easy Guy, True Guy, and Strong Guy.
Available online at Naked & Famous Denim, in store at Naked & Famous Denim Montréal and Naked & Famous Denim NYC, and through select retailers.
NYC online release: 12PM ET. Sales at Naked & Famous Denim NYC begin one hour after the in-store release, giving NYC’s in-store customers priority.
