Blue Comfort Denim - Rethinking Stretch Raw Denim

Blue Comfort Stretch - Folded Flat

Blue Comfort Stretch - Pocket Flasher

Blue Comfort Stretch - Coin Pocket

Blue Comfort Stretch - Fly Button

Blue Comfort Stretch - Rivet Close Up

Blue Comfort Stretch - Leather Patch

Blue Comfort Stretch - Stretch Performance

Blue Comfort Stretch - Cuffs

The new Blue Comfort Denim blends everything we love about raw denim, the look, the weight, the fade potential, and combines it with unprecedented stretch performance.

At 14oz this midweight denim has the heft of a workwear fabric but is made with 11% stretch. This allows the fabric to flex and mold to your form while snapping back to shape wear after wear.

Blue Comfort Stretch Lifestyle - Sitting

Blue Comfort Stretch Lifestyle - Leg Stretch

Blue Comfort Stretch Lifestyle - Leg Stretching 2

Blue Comfort Stretch Lifestyle - Fabric Stretch

The Blue Comfort Denim contains stretch fibers on the interior weft which allows for excellent horizontal movement. The exterior warp is made using rope dyed indigo yarns, and because how a denim fades is determined by the warp, you’ll get the same great fading experience as you would from 100% cotton rope dyed denim.

On the jeans you’ll find classic Naked & Famous Denim detailing including silver metallic buttons and rivets, and tragic blond brown leather patch.