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News
New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

Venture into the Haunted Forest

Venture into the Haunted Forest
28 sept. 2026

With October approaching, Haunted Forest Selvedge brings a deep, smoky green to the fall lineup. The colour recalls a forest in fading light, giving the denim a slightly eerie character.

Woven in Japan at 14oz from 100% cotton, the fabric has a subtly uneven surface. The brown leather patch and mustard selvedge edge add to its earthy palette.

That surface texture comes from short slub yarn. A slub is a thicker section along a yarn; varying the thickness changes the surface of the cloth when it is woven. Here, the short slubs introduce small irregularities into the green denim. The texture is part of the yarn and weave, giving the fabric detail to discover up close.

The waxed brown pull-up leather patch brings another kind of variation. Pull-up describes the way certain leathers lighten when bent or stretched, as oils and waxes shift within them. That immediate change in tone is distinct from the gradual wear the patch will develop over time. 

The jeans are made in Canada and finished with tin hardware and a button fly. Turn up the cuff and the mustard selvedge edge adds a muted yellow accent to the smoky green denim.

The Details

- 14oz Japanese selvedge denim
- 100% cotton
- Indigo rope dyed
- Short slub yarn
- Mustard selvedge edge
- Waxed brown pull-up leather patch
- Tin hardware
- Button fly closure
- Made in Canada

Release

Haunted Forest Selvedge releases Thursday, October 1, 2026 at 11am ET in Super Guy, Weird Guy, Easy Guy, True Guy, and Strong Guy.

Available online and in store at Naked & Famous Denim Montréal and Naked & Famous Denim NYC. Also available at select retailers.

Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest
Venture into the Haunted Forest

Austria:

Sun Set Star - Weird Guy

Canada:

Dutil Denim - Super Guy, Strong Guy
Eastwood Avenue Menswear - Easy Guy
Gerhard Supply - Easy Guy
Gravitypope - Toronto - Strong Guy, True Guy
Jaisel Menswear - Easy Guy, True Guy, Weird Guy
Jeans Jeans Jeans - Strong Guy, True Guy
Leo Boutique - True Guy
Muttonhead - Strong Guy, True Guy, Weird Guy
Over The Rainbow Ltd - True Guy

France:

Bleu Brut - Weird Guy

Germany:

Cultizm - True Guy, Weird Guy
Kentaurus (Women Only) - True Guy
Thomas I Punkt - True Guy

Netherlands:

Walther Clothing VOF - True Guy, Weird Guy

Norway

:Raw Denim Norway - Strong Guy, True Guy

Sweden:

HepCat - True Guy

United Kingdom:

The Business - True Guy

United States:

American Rag - True Guy, Weird Guy
Belmont Army Wicker Park - Strong Guy
Blue Owl Workshop LLC - True Guy, Weird Guy
Fontenelle Supply Co - Des Moines - True Guy
Maryann's - True Guy
Mildblend Supply Co. - True Guy, Weird Guy
REVOLVR/Portland - Weird Guy
Shopbop - Strong Guy
Totem Brand Co - Strong Guy