Indigo Tradition Canvas

The Indigo Tradition Canvas is a tribute to traditional Japanese indigo dye methods. This plain weave duck canvas is rope dyed on both warp and weft sides to produce a rich, dark indigo hue. During the rope dye process, the yarns are dipped into indigo vats repeatedly..

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Hanami Selvedge 

Hanami literally means ‘flower viewing’ in Japanese, but that doesn’t begin to cover it. Hanami is the tradition of observing the bloom of cherry blossoms every spring to welcome the new season and to celebrate the fleeting beauty of the blossoms that last only a week or two as a representation of seeing beauty in the ever-changing natural world.  

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All Conditions Selvedge 

The All Conditions Selvedge is made from 19% Dyneema® yarn - the world's strongest fiber™ - to go with you anywhere. Dyneema® is an Ultra-High Molecular Weight Polyethylene (UHMwPE). What does that mean? It’s up to 15x stronger than steel pound-for-pound.

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Japan Heritage Black 

First released in 2011, the Naked & Famous Denim Japan Heritage quickly became a one of our most loved fabrics. Its gritty grain appears hand-woven because the short-slub yarns are woven with low tension on decades-old shuttle looms.

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Island Blue Stretch Selvedge

The Island Blue Stretch Selvedge weighs in at an airy 9.5oz perfect for summer days in the sun. Most light blue and medium blue denim is washed heavily for long periods of time, sometimes with rocks or chemicals to create certain effects, but the vintage blue of the Island Blue Stretch Selvedge comes from only being dipped in indigo a few times.

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The Toxic Avenger x Naked & Famous Denim

he Toxic Avenger Deformed Denim echos Toxie’s crusades for the environment and is made from garbagealogically beneficial organic cotton. The denim is mutated and twisted into three alternating twills: a left hand twill, a right hand twill, and a broken twill. Slub yarns give wild ridges to the fabric like the Toxic Avenger’s skin.

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True Grit Selvedge

he True Grit Selvedge, as its name suggests, harkens back to myths of denim heritage, and what denim has meant as a fabric. From Jimmy Stewart in The Man from Laramie to Paul Newman in Hud to Elvis and James Dean and Marlon Brando in real life, denim has been associated with independent, hardscrabble people, people who go it alone and do things their own way. People and characters with vintage virtues like self-reliance, conviction, and perseverance.

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Friendship Denim

The classic denim aesthetic is indigo outer warp yarns and white inner weft yarns. But we’re not ones to limit ourselves to that. We’ve dyed a lot of wefts over the years. Just this season, we have denim with pink wefts, green wefts, and brown wefts. All of which offer a different undertone to the indigo.

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Crossways Denim

The Crossways Denim is lightweight Japanese alternating twill made from left hand twill, right hand twill, and herringbone twill woven into diagonal stripes. The fabric looks almost blocked, as if each stripe were from its own fabric and stitched together, but each different weave is part of the same coherent cloth.

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Blue Core Selvedge 

Most rope-dyed indigo denim fades to a medium blue with some wear, and, with time, all the indigo chips off to reveal the white core of the yarn. Not these! Usually, white yarns are dipped tens of times into indigo vats two stories tall. Don’t let the quintessential indigo warp and white weft fool you! These yarns were reactive-dyed blue before being dipped in indigo. So, with time, the indigo will fade to bright blue. 

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Chinese New Year - Metal Rat

The latest iteration of the Chinese New Year series welcomes 2020 as the Year of the Rat.  There are 12 Chinese Zodiac animals that cycle annually and 5 Zodiac elements (wood, fire, earth, water, metal) that cycle every two years.

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