Breaking In Raw Denim Made Easy: Discover the Blue Wave Selvedge

At Naked & Famous Denim our approach to raw denim has always been a bit different; inspired by tradition, yet never confined by it. Our dedication to innovation has attracted raw denim to newcomers worldwide, underscoring our belief that everyone should have the chance to enjoy raw denim in their own way. A common hurdle for those new to raw denim is its initial rigidity and crispness, which can seem daunting at first glance. For some it can be hard to imagine this fabric ever being comfortable. This is where the Blue Wave Selvedge steps in. Crafted from 12.5oz Japanese Selvedge Denim and treated with a fabric wash, it strikes a perfect balance between immediate wearability and the timeless appeal of raw denim.

The Blue Wave Selvedge is raw denim without the initial stiffness, providing a softer hand feel from the very first wear.  We do this by first washing the fabric post weaving to remove the starches that give denim its crisp feel. This in turn softens the fabric while enriching the fibers for a more textured feel. Importantly, this wash does not significantly alter the denims natural fading characteristics. In essence, we’ve pre-soaked the jeans for you.

Unlike the typical garment washes that often result in a pre-worn look, the fabric-rinse method applied to the Blue Wave Selvedge reduces shrinkage before the denim is cut and sewn. This ensures neater seams and minimal puckering.

The denim is quite traditional with an indigo warp paired with a white interior weft. You’ll also find other classic details such as; custom silver metallic hardware, contrast stitching, a brown leather patch, and topped off with a classic red line selvedge ID.  Every pair is crafted in our very own factory in Quebec, Canada – testament to our dedication to preserving the craft of jeans making in Canada.

The Blue Wave Selvedge offers an ideal entry point for newcomers to raw denim, inviting them to experience the unique beauty of fading jeans without the usual break-in period. Yet, it’s not exclusively for beginners; veterans who appreciate the comfort of a softer pair from the get-go, or those who prefer the convenience of pre-soaked denim, will find equal delight in these jeans. We believe the Blue Wave Selvedge is the perfect fit for everyone, no matter where you are on your denim journey.

Available At The Following Retailers starting Thursday Oct 10, 2024

Fits: Super Guy, Weird Guy, Easy Guy, True Guy, Denim Jacket, Classic, Arrow

Austria

SunSetStar – True Guy

Canada

Archive Montreal – True Guy / Classic

Danali – True Guy / Denim Jacket

Dutil – Weird Guy / True Guy / Classic

Gerhard – Easy Guy

Hardpressed – Easy Guy

Jeans Jeans Jeans – Classic

Muttonhead – Classic / Arrow

Over The Rainbow – Weird Guy

Providence – True Guy / Classic

Tate + Yoko – Super Guy / Weird Guy / Easy Guy / True Guy / Denim Jacket / Classic / Arrow

Victoire - Classic

France

Bleu Brut – Super Guy / True Guy

Flaneurs – Super Guy / Easy Guy

Russia

Zefear Shop – Weird Guy / Classic

 Switzerland
Dee Cee Style - Arrow

USA

American Rag – Classic / Arrow

Artisan De Luxe – Weird Guy / True Guy

Back Country – Weird Guy

Butterscotch – Super Guy / Weird Guy / True Guy

Central Men’s – True Guy / Denim Jacket

City Workshop – Weird Guy / Classic

Dallas Denim Repair – Easy Guy

Fancy Groceries – Weird Guy

Fig – Easy Guy

Fontenelle Supply Co. - Classic

Maple Street Denim – Weird Guy / Classic

Milworks – Weird Guy

Naked & Famous Denim NYC – Super Guy / Weird Guy / Easy Guy / True Guy / Denim Jacket / Classic / Arrow

Old Pueblo Denim – True Guy

Revolvr – Weird Guy

Slash Denim – Weird Guy

Online

Cultizm – Weird Guy / True Guy / Denim Jacket