Defying Fades: The Forever Blue Selvedge and Its Timeless Appeal

In the realm of raw denim, where the value of a piece is often measured by its unique fade patterns, the Forever Blue Selvedge denim stands as a testament to timeless style. Crafted from 12.5oz Japanese Selvedge Denim, it diverges from the traditional denim evolution path. Enhanced with a permanent reactive dye, this denim achieves a lasting dark indigo color that defies the conventional fading narrative.

Unlike the conventional Japanese raw denim, which undergoes a rope-dyeing process leaving the exterior warp yarns' core white and prone to fading, the Forever Blue Selvedge denim charts a different course. Its yarns are dyed thoroughly to the core, ensuring that the deep indigo hue remains consistent even through extensive wear. This defining feature makes it an ideal choice for denim enthusiasts who value the pristine look of raw denim and aim to preserve its initial appearance over time.

Crafted entirely from 100% cotton, the Forever Blue Selvedge maintains the classic, crisp feel admired by denim purists. It stands as an ode to the enduring qualities of denim, merging rugged durability with refined sophistication — a true representation of what denim embodies.

These jeans are adorned with a dark brown leather patch and finished with contrast stitching, contributing to the classic raw denim aesthetic. Silver metallic buttons and rivets further complement the design, while the classic redline selvedge ID acts as a badge of quality and craftsmanship, subtly yet powerfully asserting the denim's heritage.

The Forever Blue Selvedge sets itself apart by not fading like conventional raw denim, serving instead as a canvas of expression. It allows wearers to engage with their denim in a way that transcends the typical fading and aging process. By maintaining its color, it provides a stable foundation upon which individuals can showcase their personal style without concern for significant visual change.

This denim celebrates permanence in a world dominated by fleeting styles, serving as a reminder that some classics are meant to last forever. A great pair of dark blue jeans represents just that. For those seeking constancy in the ever-changing fashion landscape, the Forever Blue Selvedge denim shines as a beacon of enduring style, quality, and craftsmanship.

Available At The Following Retailers Starting Thursday, November 7th, 2024

Austria

Sunsetstar – Weird Guy

Canada

Altitude Sports – Weird Guy

Gravity Pope – Weird Guy

Grey Hearts Denim – Weird Guy

Jaisel – Weird Guy / Easy Guy

Jeans Jeans Jeans – Classic

Tate + Yoko  – Super Guy / Weird Guy / Easy Guy / True Guy / Classic

France

Flaneurs – True Guy

Royal Cheese – Weird Guy / True Guy

Norway

Vintage Wear & Jeans – Weird Guy

Russia

Zefear – Weird Guy / Easy Guy / Classic

Switzerland

Boutique Monsieur Alain – Weird Guy

UK

Stuarts London – Weird Guy / True Guy

USA

Central Men’s – Weird Guy

City Workshop – Classic

Maple Street Denim – Weird Guy

Naked & Famous Denim NYC – Super Guy / Weird Guy / Easy Guy / True Guy / Classic

Online

Cultizm – Weird Guy

Jeanstore – Weird Guy / True Guy