The Art of Durability: How The Elephant 12 Sets the Bar for Heavyweight Selvedge Denim

 

The charm of denim lies in its infinite adaptability and the ability to evolve with changing times. From humble workwear to a fashion staple, denim's journey is as fascinating as its rugged, indigo-dyed fabric. One name that truly encapsulates the ethos of durability and versatility in this world is the Naked & Famous Denim Elephant series - jeans that not just embraces but celebrates heavyweight denim in all its glory.

The Elephant 12 – Broken Twill Big Slub Selvedge is a force to reckon with, crafted from a super-dense 20oz Japanese Selvedge denim. This weight is nearly double the traditional denim used in the early workwear days, which was usually around 10oz. Imagine the kind of durability that brings. We're talking about a pair of jeans that you'll wear for years, growing older and better with you, creating a unique fade pattern that tells your personal story.

But it's not just the weight that sets the Elephant 12 apart. Its fabrication boasts a broken twill construction, a detail that may seem minor but is of great significance. Broken twill is a blend of left and right-hand twill, designed specifically to counteract leg twist, since it doesn't favour a single twill direction. It's a rare feature in today's denim world and is a testament to the thought and craftsmanship that has gone into making this standout piece.

the Elephant 12 uses slubby, irregularly shaped yarns, creating a unique and highly sought-after texture, adding another layer of rarity to this denim. Finishing touches include contrast stitching, a vegetable-tanned leather patch, button fly, and silver metallic hardware, making the jeans a sartorial statement.

Each pair is cut, sewn, and assembled in Canada's last standing denim factory. A process that pays homage to the country's long-standing garment production tradition and the hard work of the local artisans. It's a detail that adds another layer of depth to the Elephant 12 story, making them not just a pair of jeans but a piece of denim history.

Over time, as you break in this fabric the rigid heavyweight denim forms and molds according to your body's movements. But this effort is rewarding as the heavier denim tends to exaggerate fading patterns, making your jeans look distinctively yours.

To wear the Elephant 12 – Broken Twill Big Slub Selvedge is to carry a piece of history, a testament to the evolution of denim, and an emblem of durability. It's more than just a garment; it's a conversation starter, a statement piece, and a tribute to time-honored craftsmanship..

 
 

Available At The Following Retailers starting Friday September 8th, 2023

Fits: Super Guy, Weird Guy, Easy Guy, True Guy, Denim Jacket, Classic

South Korea

Mode Man - Weird Guy

Taiwan

Blue Beach Denim - Weird Guy / Easy Guy

UK

Stuarts London - Weird Guy

USA

Allied Barber and Supply - Weird Guy

American Rag - Weird Guy

Artisan De Luxe - Weird Guy

Blue Owl Workshop - Weird Guy / Easy Guy / Denim Jacket

Blue Seven - Weird Guy

Butterscotch - Super Guy / Weird Guy

Crimson Serpents Outpost - Weird Guy

Dallas Denim Repair - Weird Guy

James Dant - Super Guy / Weird Guy / Easy Guy

Maple Street Denim - Super Guy / Weird Guy

Milworks - Weird Guy

Monochromatic - Weird Guy

Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / Denim Jacket / Classic

Ponce Denim - Weird Guy

Porterhouse Clothing & Supply - Super Guy / Weird Guy

Revolvr - Weird Guy

Service Menswear - Weird Guy

Slash Denim - Weird Guy / Classic

Mild Blend - Super Guy / Weird Guy / Easy Guy

Online

Amazon Style - Denim Jacket

Cultizm - Weird Guy / Easy Guy / Denim Jacket

Jeanstore - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Austria

Sun Set Star - Weird Guy

Canada

Cantik - Weird Guy

Danali - Weird Guy

Dutil - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Gerhard - Easy Guy

Jaisel - Weird Guy

Jeans Jeans Jeans - Weird Guy / Classic

Muttonhead - Super Guy / Weird Guy / Easy Guy / Denim Jacket / Classic

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Denim Jacket / Classic

China

Well Country - Super Guy / Weird Guy / Easy Guy

France

Barnabe - Weird Guy

L’Exception - Weird Guy / Denim Jacket

Flaneurs - Weird Guy

Roganel - Weird Guy

Royal Cheese - Weird Guy / Easy Guy

The Royal Racer - Denim Jacket

Germany

Burg & Schild - Weird Guy

Lederladen - Weird Guy

Montana Bamberg - Denim Jacket

Thomas i Punkt - Easy Guy

Hong Kong

Pereffs - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Malaysia

Kronoz Trading - Weird Guy

Netherlands

Baretta - Weird Guy

Russia

Zefear - Weird Guy / Easy Guy / Denim Jacket / Classic

 
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