Beyond Traditional Raw Denim: The Oceans Edge Selvedge
At Naked & Famous Denim, we have a unique approach to raw denim. Our philosophy is that raw denim is not confined to the traditional dark, stiff, and rigid form. We innovate within the realm to bring you exciting new ways to express your raw denim enjoyment. Enter our Oceans Edge Selvedge: a 13oz Japanese Selvedge Denim that defies conventional raw jeans, while still capturing everything you cherish about raw denim.
The Oceans Edge Selvedge features a unique vintage blue tone with a hint of green, an unconventional choice that adds a vibrant touch to your denim collection and wardrobe. Unlike typical raw jeans, this fabric is notably soft and supple, thanks to a special fabric rinse process. This process washes out the starches and plumps up the cotton yarns, adding extra heft and texture to the denim. It ensures a comfortable fit from the very first wear, essentially pre-soaking the denim on your behalf.
Normally, rinse-washed jeans involve washing the completed garment, which can lead to slight shrinkage and the familiar puckering and fading around the seams, giving new jeans a used appearance. For the Oceans Edge Selvedge, we've taken a novel approach by rinse washing the fabric before it's cut and sewn. This technique means the fabric undergoes shrinkage first, resulting in neater seams and less puckering in the final product—a subtle yet significant detail that sets our approach apart.
This fabric was produced in two separate lots. To distinguish between the first and second production runs, we utilized color-coded selvedge IDs. Consequently, some models feature a yellow selvedge ID, while others boast the classic red line. Given the unique denim color, it was essential to avoid mixing fabrics from different productions to prevent noticeable color variations when different jean panels come from separate dye lots. Interestingly, we leveraged the selvedge ID color for its original purpose: to differentiate one fabric batch from another. The final production versions of the Super Guy, Weird Guy, and True Guy fits have a Yellow Line Selvedge ID, while the Easy Guy, Classic, and Denim Jacket feature Red Line Selvedge IDs.
Throughout the jeans, you'll find classic Naked & Famous Denim details, such as our custom-made silver metallic hardware and a lustrous pull-up brown leather patch. Each pair is crafted in our very own factory, underscoring our commitment to keeping the tradition of jeans production alive and thriving in Canada.
The Oceans Edge Selvedge offers a non- conventional way to enjoy Raw Selvedge Denim. Neither rigid nor dark-toned indigo, yet it seamlessly integrates into your existing raw denim wardrobe.
Available At The Following Retailers starting Friday April 12th, 2024
Fits: Super Guy, Weird Guy, Easy Guy, True Guy, Denim Jacket, Classic
Austria
Sun Set Star - Weird Guy / Denim Jacket
Canada
Danali - Weird Guy
Dutil - Easy Guy / Denim Jacket / Classic
Gank - True Guy
Gerhard Supply - Super Guy / Easy Guy / Denim Jacket
Grey Hearts Denim - Weird Guy / Denim Jacket
Jaisel - Weird Guy / Easy Guy
Jeans Jeans Jeans - Weird Guy / Classic / Denim Jacket
Muttonhead - Easy Guy / Classic / Denim Jacket
Over The Rainbow - True Guy
Philistine - True Guy
Populess - Weird Guy / Denim Jacket
La Maison Simons - Easy Guy
Still Life - Easy Guy
Tate + Yoko - Super Guy / Weird Guy / Easy Guy / True Guy / Denim Jacket / Classic
France
L’Exception - Super Guy / Weird Guy / True Guy / Denim Jacket
La Station - Weird Guy
Flaneurs - Super Guy / True Guy
Royal Cheese - Weird Guy
Royal Racer - Weird Guy
Germany
Burg & Schild - Weird Guy
Thomas i Punkt - Weird Guy
Mexico
Casa Denim - Weird Guy
Norway
Vintage Jeans - True Guy
South Korea
Mode Man - Weird Guy
Switzerland
Bongénie Grieder - Super Guy / Weird Guy / Easy Guy
Taiwan
Blue Beach Denim - Weird Guy
UK
Stuarts London - Weird Guy
USA
Artisan De Luxe - Weird Guy / Denim Jacket
Back Country - Weird Guy
Blue Owl Workshop - Weird Guy / Easy Guy
City Workshop - Classic
Dallas Denim Repair - Easy Guy / Classic
Iron Shop Provisions - Super Guy / Weird Guy
James Dant - Weird Guy / Easy Guy / True Guy
Milworks - Weird Guy
Monochromatic - Weird Guy
Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / True Guy / Denim Jacket / Classic
Porterhouse - Weird Guy
Revolvr Menswear - Weird Guy / Easy Guy
Slash Denim - Easy Guy
Online
Altitude Sports - Weird Guy
Cultizm - Weird Guy / Easy Guy / Denim Jacket
Jeanstore - Weird Guy / True Guy