Red Gradient Core Selvedge

Red Gradient Core Selvedge - Folded Flat

Red Gradient Core Selvedge - Pocket Flasher

Red Gradient Core Selvedge - Leather Patch

Red Gradient Core Selvedge - Hardware

Red Gradient Core Selvedge - Selvedge ID

The Color Core series is back with a new edition: the Red Gradient Core Selvedge.

Typically, raw denim fades from dark indigo to lighter shades of blue and then eventually white. This happens because of a special dye process called rope dying. During this dye process white cotton yarns are repeatedly dipped in indigo, but the yarns are never left in the dye long enough for the indigo to penetrate the center core of the yarn. The result is layers of indigo build up on top of each other, while the center core of the yarn remains white. So, as you wear your jeans the layers of indigo slowly fade away to eventually reveal the white core.

With the Color Core series, we take the white cotton yarn and dye it a single bright color using a special reactive dye (which are permanent and don’t wash out) before dipping into the indigo bath. The result is a classic toned indigo denim that will now fade to a bright color.

For the Red Gradient Core, we took a new approach. Instead dying the white cotton yarns with a single shade of red, the yarns were permanently dyed with varying shades of red. So not only will this denim fade to red, but it will also fade to a wide range of reds tones running vertically through the fabric.

Red Gradient Core Life Style - Model Front

Red Gradient Core Life Style - Coin Pocket

Red Gradient Core Life Style - Hidden Selvedge Coin Pocket

Red Gradient Core Life Style - Pull Up Leather Patch

Red Gradient Core Life Style - Selvedge ID

Red Gradient Core Life Style - On Model Jacket

Red Gradient Core Life Style - Jacket Selvedge ID

Red Gradient Core Life Style - Jacket Hardware

The denim itself is a 12.5oz Japanese Selvedge Denim, milled on vintage shuttle looms in Okayama, Japan. It has a crispy and rigid texture and is made from 100% cotton. On the jeans you’ll also find a red pull-up leather patch that will patina beautifully and subtly foreshadows the different shades of red to come.

Available At The Following Retailers Friday August 19, 2022

Fits: Super Guy, Weird Guy, Easy Guy, Denim Jacket

Easy Guy will be released at a later time, the release date is still to be determined.

Canada

3 Monkeys - Easy Guy

Danali - Easy Guy

Hudson’s Bay Company - Weird Guy

Stuff - Weird Guy

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Denim Jacket

France

L’Exception - Super Guy / Weird Guy

Hong Kong