Introducing the Double Dirty Fade Selvedge: A "Remix" of a Classic Fabric

 
 
 

Introducing the Double Dirty Fade Selvedge, a "remix" of our classic Naked & Famous Denim core denim.  This 14.5oz Japanese selvedge denim, is made with the same construction and yarns as the Dirty Fade Selvedge, but with the addition of a brown weft for double the dirty look.   

Made using a combination of indigo rope-dyed brown cotton on the exterior warp and brown cotton on the interior weft, this denim has a warm and earthy tone.   As the indigo fades away on the warp side, the brownish tones of the cotton will appear, giving the denim its distinctive "dirty" look.   The weft will also show through the twill lines on the front face of the fabric, enhancing the “dirty” aesthetic.   

 
 

Woven on vintage shuttle looms in Okayama, Japan, this denim has a classic raw and rigid texture.   It's cut, sewn, and built in Canada, and finished with contrast stitching, a brown line selvedge ID, a dark brown leather patch, and antique copper buttons and rivets.   

Whether you're a fan of the original Dirty Fade or just love unique and interesting selvedge denim, the Double Dirty Fade Selvedge is a great choice.  And don't worry about stains - this denim is tough enough to handle a little dirt and grime, and most stains will wash out or blend in easily.  So go ahead and wear these jeans hard, and let the dirt and grime form a beautiful patina over time.  Either way, you'll love the Double Dirty Fade Selvedge.

 
 

Available At The Following Retailers starting Friday March 17th, 2023

Fits: Super Guy, Weird Guy, Easy Guy, Denim Jacket

Australia

Prime - Weird Guy

Canada

Jeans Jeans Jeans - Weird Guy

The Merchant - Super Guy

Muttonhead - Weird Guy

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Denim Jacket

France

L’Exception - Weird Guy

Royal Cheese - Super Guy / Weird Guy

Malaysia

Kronoz Trading - Weird Guy

Singapore

Denim D’artisan - Super Guy / Weird Guy

Taiwan

Blue Beach Denim - Weird Guy

Thailand

Pronto - Weird Guy

USA

Allied Barber & Supply - Weird Guy

Amazon Style - Weird Guy

Artisian De Luxe - Easy Guy

Blue Owl Workshop - Weird Guy

James Dant - Super Guy / Weird Guy

Maple Street Denim - Weird Guy

Mildblend - Weird Guy

Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Online

Cultizm - Super Guy / Weird Guy / Easy Guy

Jeanstore - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Ssense - Super Guy

 
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