Introducing Our Lightweight Recycled Selvedge Denim: Good for You and the Planet

 

We're excited to introduce you to our new Lightweight Recycled Selvedge Denim.  It combines all the things we love about classic selvedge denim with a sustainable approach that's good for you and the planet.

To create this denim, we start by shredding the off cuts of denim into tiny pieces and mixing it with undyed cotton fiber.  This new yarn is spun on vintage shuttle looms in Okayama, Japan and takes on a faint blue tone from the indigo dye already present in the shredded denim.  No additional dying is required, making this process eco-friendly.

The resulting denim has a distinctive look that's a mix of pale indigo with hints of white, similar to stone washed jeans.  But unlike stone washed jeans, these are completely raw and have a crispy, rigid feel like classic raw denim.  The denim is lightweight, weighing in at 11oz per square yard, and features an antique pink selvedge ID as a nod to vintage red line selvedge jeans that have turned pink over time after years of laundering and wear.

These jeans are made in our own factory in Canada and feature contrast stitching, custom made silver metallic buttons and rivets, and a recycled leather back patch to stay on theme.

While this denim is not designed to fade with high contrast like rope dyed denim, the recycled denim used to create it was rope dyed and will continue to fade slightly over time, giving the jeans a vintage blue jean look.  So, you won't achieve high contrast fades, but you'll still get a one-of-a-kind pair of jeans with character and personality.

Available At The Following Retailers starting Friday February 17th, 2023

Fits: Super Guy, Weird Guy, Easy Guy, Denim Jacket

Australia

Prime - Weird Guy

Austria

Sun Set Star - Weird Guy

Canada

3 Monkeys - Super Guy / Weird Guy

Danali - Weird Guy

Gank Shop - Weird Guy

Gerhard Supply - Super Guy / Easy Guy / Denim Jacket

Good Neighbour - Weird Guy

Hardpressed - Weird Guy

Hudson Bay Company (Queen Street) - Weird Guy / Denim Jacket

Jeans Jeans Jeans - Weird Guy

Mars Clothing - Easy Guy

The Merchant - Weird Guy

Philistine - Weird Guy

Providence - Easy Guy

Simons - Easy Guy

Still Life - Easy Guy

Stomping Ground - Weird Guy

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Denim Jacket

France

Flaneurs - Super Guy / Weird Guy / Easy Guy

L’Exception - Super Guy / Weird Guy / Denim Jacket

Royal Cheese - Weird Guy

Germany

Burg & Schild - Weird Guy

Thomas i Punkt - Weird Guy / Easy Guy

Taiwan

Blue Beach Denim - Weird Guy

USA

Amazon Style - Weird Guy / Easy Guy

Artisan De Luxe - Easy Guy

Blue Owl Workshop - Weird Guy / Easy Guy

Franklin Road - Weird Guy

James Dant - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Macys (Herald Square) - Weird Guy

Maple Street Denim - Weird Guy

Monochromatic - Weird Guy

Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / Denim Jacket

Ponce Denim - Weird Guy

Slash Denim - Super Guy

Online

Cultizm - Weird Guy

Shop Bop - Weird Guy

Jeanstore - Weird Guy

SSense - Super Guy / Denim Jacket

 
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