Introducing Our Lightweight Recycled Selvedge Denim: Good for You and the Planet
We're excited to introduce you to our new Lightweight Recycled Selvedge Denim. It combines all the things we love about classic selvedge denim with a sustainable approach that's good for you and the planet.
To create this denim, we start by shredding the off cuts of denim into tiny pieces and mixing it with undyed cotton fiber. This new yarn is spun on vintage shuttle looms in Okayama, Japan and takes on a faint blue tone from the indigo dye already present in the shredded denim. No additional dying is required, making this process eco-friendly.
The resulting denim has a distinctive look that's a mix of pale indigo with hints of white, similar to stone washed jeans. But unlike stone washed jeans, these are completely raw and have a crispy, rigid feel like classic raw denim. The denim is lightweight, weighing in at 11oz per square yard, and features an antique pink selvedge ID as a nod to vintage red line selvedge jeans that have turned pink over time after years of laundering and wear.
These jeans are made in our own factory in Canada and feature contrast stitching, custom made silver metallic buttons and rivets, and a recycled leather back patch to stay on theme.
While this denim is not designed to fade with high contrast like rope dyed denim, the recycled denim used to create it was rope dyed and will continue to fade slightly over time, giving the jeans a vintage blue jean look. So, you won't achieve high contrast fades, but you'll still get a one-of-a-kind pair of jeans with character and personality.
Available At The Following Retailers starting Friday February 17th, 2023
Fits: Super Guy, Weird Guy, Easy Guy, Denim Jacket
Australia
Prime - Weird Guy
Austria
Sun Set Star - Weird Guy
Canada
3 Monkeys - Super Guy / Weird Guy
Danali - Weird Guy
Gank Shop - Weird Guy
Gerhard Supply - Super Guy / Easy Guy / Denim Jacket
Good Neighbour - Weird Guy
Hardpressed - Weird Guy
Hudson Bay Company (Queen Street) - Weird Guy / Denim Jacket
Jeans Jeans Jeans - Weird Guy
Mars Clothing - Easy Guy
The Merchant - Weird Guy
Philistine - Weird Guy
Providence - Easy Guy
Simons - Easy Guy
Still Life - Easy Guy
Stomping Ground - Weird Guy
Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Denim Jacket
France
Flaneurs - Super Guy / Weird Guy / Easy Guy
L’Exception - Super Guy / Weird Guy / Denim Jacket
Royal Cheese - Weird Guy
Germany
Burg & Schild - Weird Guy
Thomas i Punkt - Weird Guy / Easy Guy
Taiwan
Blue Beach Denim - Weird Guy
USA
Amazon Style - Weird Guy / Easy Guy
Artisan De Luxe - Easy Guy
Blue Owl Workshop - Weird Guy / Easy Guy
Franklin Road - Weird Guy
James Dant - Super Guy / Weird Guy / Easy Guy / Denim Jacket
Macys (Herald Square) - Weird Guy
Maple Street Denim - Weird Guy
Monochromatic - Weird Guy
Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / Denim Jacket
Ponce Denim - Weird Guy
Slash Denim - Super Guy
Online
Cultizm - Weird Guy
Shop Bop - Weird Guy
Jeanstore - Weird Guy
SSense - Super Guy / Denim Jacket